Top 10 Tips to Integrate Traditional PR & Digital Marketing

As marketing and PR are changing rapidly with the constant evolution and expansion of the digital ecosystem, success requires integrated efforts that combine the smartest tactics in traditional PR combined with online marketing and SEO practices. The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. PR is a critical aspect of the marketing mix and there are fundamental shifts in strategy and approach that Zenzi Communications, an integrated marketing and PR agency, works with daily.

First and foremost, it is critical for PR professionals to be knowledgeable in all digital tools, including social media, blogs, mobile apps, SEO and email marketing. PR and online marketing are two areas of expertise that should go hand-in-hand.