Our Approach

Zenzi is an award-winning agency leading the values-based marketing movement. We uncover the inner desires behind your best customers’ purchase decisions and leverage those insights across PR, marketing, social media and content creation.

We’re team of seasoned communicators with a passion for inspiring and connecting with people. Not the corporate, party-line version of “connecting,” but really connecting.

We have pioneered an insights-based approach that combines traditional marketing tactics with data science and psychology. We put your customer’s needs at the center, creating and syndicating content that people will actively seek, consume, engage with and share.

We leverage ValueBase, the world’s most comprehensive database of values-driven insights, to help businesses tap into the inner desires of their best customers, and magnetically attract more like them.

Our “people first” philosophy speaks to the heart of what motivates and inspires action, igniting and integrating your messages in ways never before possible.

Founded in 2002, we are privileged to partner with world-class CPG brands, inspiring non-profits and ambitious start-ups alike. We bring their stories to life across traditional and emerging channels, from PR to social media and content marketing.

Zenzi is a Certified Woman-Owned Business with locations in San Diego, San Francisco, Boulder & Boston.

To learn how to increase customer loyalty, retention and grow profits using values-based marketing communications, email newbiz@zenzi.com or call (760) 635-9320.

Our Capabilities

Communications Strategy

Active listening to uncover trends and insights that lead to better understanding of how customers make purchase decisions. Strategic recommendations on how to communicate more effectively using new social tools to achieve lasting business impact.

  • Research and consumer insights reports
  • Strategic planning for public relations, marketing and social media
  • Situation analysis and competitive benchmarking
  • Key messages for customers, employees, influencers and stakeholders

Content Development

Creative, timely, relevant information that can be repurposed and shared across multiple channels. An ongoing flow of compelling resources to grow your audience and keep them engaged and motivated.

  • Social media editorial strategy
  • Blog strategy and copywriting
  • Press releases and marketing collateral
  • Video and photo assets

Campaign Management

Where strategic planning meets flawless execution. Creative marketing and PR plans enhance awareness, credibility and inspire action.

  • Public Relations
  • Blogger and Influencer Outreach
  • Social Media Activation
  • Event and Grassroots Marketing