CHALLENGE
Integrate social media into Cinnamon Cream of Wheat Sampling Tour to drive:
- Coupon downloads, digital sampling
- Event attendance
- Contest participation
- Growth of fans, friends, followers
SOLUTION
•Social media strategy to maximize awareness in specific regions
•Develop online sampling, email capture & couponing component
•Localized event-focused postings to Facebook and Twitter to increase fans-likes/followers, increase sharing, increase linking
•Outreach to Mom bloggers, submit calendar of event listings
•Re-packaging of blog content for social media
RESULTS
•Increased Facebook audience from 9,000 to over 15,000 fans
•Positive response from event attendees going online to share photos from events across the country
•Grassroots buzz and word of mouth testimonials