CHALLENGE

-Develop campaign focusing on their flagship platform’s ability to manage bandwidth resources on-the-fly in addition to positioning executives as thought leaders on net neutrality and the future of mobile broadband services.

SOLUTION

-Established strong international media relations by releasing Internet traffic reports that compare and contrast various global markets

-Positioned Sandvine executives as thought leaders on topics specific to European, Latin American and Asian service providers

-Capitalized on opportunities to strengthen relations with international media by setting up face to face briefings at major conferences

RESULTS

-Multiple contributed articles place in top-tier trades including CED, Multichannel News, VON

-Secured speaking opps. for Mobile World Congress, NCTA, CTIA, SCTE

-Nearly 200 million media impressions, including print, podcasts & blogs