What is values-based marketing?
According to a 2013 study, only 1 in 10 customers feel that brands are connecting with them. And only 10% think that brands ask people about their needs, listen and respond thoughtfully, and conduct business in ways that align with their values (Edelman).
Marketing and communicating effectively in today’s world is more difficult than ever before. Not only is there far more competition for people’s attention, but people are much more conscious of their purchase decisions. Today more than ever, people’s inner values are driving everything from brand preferences to shopping styles. Marketing based on demographics is no longer enough.
Values drive what people feel, think, believe, desire, consume, experience and share. Meaningful, value-based connections with your audiences are vital to success.
Incorporating values into your marketing communications campaigns can help businesses:
- Grow profits
- Improve customer loyalty
- Bring happy and engaged customers to the forefront
- Create brand advocates
- Manage unhappy customers
- Connect on a deeper, meaningful, personal level
- Build lasting profitable relationships that are a win/win
- Empower employees
- Become an influencer
Values-based connections= meaningful , long-lasting relationships with loyal
customers who buy often, refer others & share their positive experiences.