Challenge:
Tag Archives: Case Studies
Zenzi Takes Pink Tour Bus on College Campaign with Emergen-C and Keep A Breast
Challenge: Emergen-C tasked Zenzi with the goal of promoting the Emergen-C brand and the company’s commitment to the cause of breast cancer awareness. Emergen-C’s objective was to promote its “Pink Lemonade” product to a youth demographic and make the community aware that 50% of proceeds for this product went to support their cause marketing partner, the Keep A Breast Foundation. Zenzi proposed a state-wide college tour with a wrapped RV bus, a great cross-promotional partner, “cool” giveaways and a doctor on board to educate women of the importance of breast health. Continue reading
Ignify Gains Reputation as E-Commerce Expert & Grows to Fast 500
Challenge: Zenzi was tasked to create awareness and recognition for Ignify’s e-commerce platform in the small to medium enterprise space. Zenzi formulated a strategy to differentiate and leverage Ignify’s unique features such as heuristic trending and advanced security precautions that are common in the large enterprise space – but not affordable to the smaller enterprises. Continue reading
San Diego Restaurant Week Rises to Top of National Culinary Scene With Zenzi
Challenge: Zenzi was tasked by the California Restaurant Association to direct all marketing, public relations and advertising efforts. Zenzi established several goals for the event: to elevate San Diego’s reputation as a dining destination among local San Diegans and visitors alike, expose restaurants to new patrons, boost sales during a traditionally slow time of year, engage local community to explore new restaurants and maximize attendance during the event. Continue reading
Zenzi Introduces a New Technology to Youth Market Using Viral Interactive Online Campaign
Challenge: fix8 tasked Zenzi with the product launch of a little-known technology that allows IM users to create customized avatars and animated video using webcams. Its main objective was to introduce the product to consumers and drive its free download offering online. Their initial target market was heavy Internet users age 25 and under who use Instant Messenger, AIM, Skype etc. to communicate to colleagues or friends. The primary obstacle was that no one would be looking for this technology online so education about the technology and leveraging ways to demonstrate the functionality and utility of the software was crucial.
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Zenzi Publicizes $20 Million Renovation for Hilton Hotel
ZENZI was hired by Hilton San Diego Mission Valley to promote and publicize the $20 million renovation of hotel facilities and grand opening of its brand new gourmet restaurant STISH. Hilton wanted to raise its profile in the corporate and meeting/ events industries and become a known destination for business and conference travelers in San Diego. Continue reading 