Tag Archives: Events

Pterodactyl eggs in Cardiff?

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Usually, my commute to work is pretty uneventful. I gaze at the beautiful stretches of sand and blue water, I take deep breaths of the sea air, and I get ready for the day to come. Last week, I was confronted by a surprise of prehistoric proportion when I looked out my window while waiting at a stop light in Cardiff. As luck would have it, I had my iPhone ready and captured the scene with Instagram.

While I puzzled over the appearance of Pterodactyl eggs, a clue appeared that provided a much bigger perspective on an eye-opening grassroots marketing stunt.

Get a behind the scenes look at the Cardiff Kook Dinosaur attack in this video, or read all about it in the UT article.

Federal Judge Topples ‘I Heart Boobies’ Ban

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Zenzi’s longstanding client The Keep A Breast Foundation takes an innovative approach to educating teens about breast cancer, with grassroots education and awareness program including the wildly successful ‘I Heart Boobies’ campaign. Recently, a Federal court case overturning a school district’s ban against the bracelets has resulted in incredible top tier national media exposure, including the thought-provoking article below.

Baby-pink ribbons they are not. But a federal judge in Pennsylvania has ruled that “I ♥ Boobies” bracelets — worn as breast cancer awareness accessories — are not lewd, either, and overturned a ban on them at a public middle school there.  After the Easton Area school board’s vote on Wednesday night to appeal the decision, school districts around the country are watching the case, in part to learn the fate of their own prohibitions against the bracelets. But the dispute could also set a precedent for administrators’ authority to determine what is too lewd or vulgar for their schools.

The Keep a Breast Foundation has been making the bracelets since 2004, said Kimmy McAtee, a spokeswoman for the foundation, a California-based nonprofit, but interest in them has been on the rise over the past two years. Their intent is to spark conversations among girls and women ages 13 to 35, Ms. McAtee said.

Read the full article in the New York Times here.

White Paper: Shaping the Future of New Media

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Online PR expertise

It was every PR practitioner’s nightmare and further evidence of the fact that we as marketers are the most out of control and the most in control we have ever been. Editor-in-chief of Wired Magazine and author of the book The Long Tail, Chris Anderson listed the email addresses of 350 names he has blacklisted from his email inbox on his very public and popular blog, thelongtail.com. The 350 offenders had allegedly sent Anderson irrelevant PR “pitches” one too many times. To the mortification of many public relations people who were on that list (with their company name in the email address), it served to show no one is safe from the fire hose, not even the people you hire to protect you from the fire (or to start it) depending on your needs. Anderson’s public protest sends the message that you must choose wisely when picking a PR firm to represent you, and it is essential you select one that knows the rules of the game and how to create compelling messaging directed at the right audience. The fact that mass distribution outlets for information exist these days is no excuse to spam irrelevant information in the hopes it randomly catches a reporter’s attention.

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Zenzi Takes Pink Tour Bus on College Campaign with Emergen-C and Keep A Breast

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Emergen-C Roxy College Promotional Tour Logo

Challenge: Emergen-C tasked Zenzi with the goal of promoting the Emergen-C brand and the company’s commitment to the cause of breast cancer awareness. Emergen-C’s objective was to promote its “Pink Lemonade” product to a youth demographic and make the community aware that 50% of proceeds for this product went to support their cause marketing partner, the Keep A Breast Foundation. Zenzi proposed a state-wide college tour with a wrapped RV bus, a great cross-promotional partner, “cool” giveaways and a doctor on board to educate women of the importance of breast health. Continue reading →

San Diego Restaurant Week Rises to Top of National Culinary Scene With Zenzi

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mayor-with-chefs-restaurant-week

Challenge: Zenzi was tasked by the California Restaurant Association to direct all marketing, public relations and advertising efforts. Zenzi established several goals for the event: to elevate San Diego’s reputation as a dining destination among local San Diegans and visitors alike, expose restaurants to new patrons, boost sales during a traditionally slow time of year, engage local community to explore new restaurants and maximize attendance during the event. Continue reading →