In support of a national product launch for mobile start-up IQzone, Zenzi’s team created a grassroots stunt and sponsored a challenge for an Arizona college student, Tyler, to furnish his dorm room in a short period of time using items purchased only by mobile classified advertising. A high profile and comical talent competition on-campus generated overall awareness and student participation, which was picked up by mainstream and college newspapers and TV stations. Resulting attention drove traffic to IQZone’s website along with early product adopters.
Tag Archives: Grassroots & Events
Zenzi Takes Pink Tour Bus on College Campaign with Emergen-C and Keep A Breast
Challenge: Emergen-C tasked Zenzi with the goal of promoting the Emergen-C brand and the company’s commitment to the cause of breast cancer awareness. Emergen-C’s objective was to promote its “Pink Lemonade” product to a youth demographic and make the community aware that 50% of proceeds for this product went to support their cause marketing partner, the Keep A Breast Foundation. Zenzi proposed a state-wide college tour with a wrapped RV bus, a great cross-promotional partner, “cool” giveaways and a doctor on board to educate women of the importance of breast health. Continue reading
Zenzi Brings Dreyer’s and Nestle Brands to Life for Consumers and Businesses
Situation: Dreyer’s Grand Ice Cream selected Zenzi to concept and execute its ”Own the City” campaign in San Diego,Orange County and Los Angeles. The goal of the campaign was to introduce Dreyer’s array of exciting new flavors and products to working professionals and families while abiding by the mantra Small Budget – Big Impact. With limited funds, the team had to utilize unused and unusual resources to create a win-win solution for the Dreyer’s brand suite and customers. Zenzi reached out to different demographics with a multi-touch approach.