Must Have Mobile Apps


So I’m finally caught up with the times and own a smart phone (insert Android plug here). To the left is a quick visual of what I have gathered so far.

All jokes aside, smart phones have drastically changed anything and everything digital. They have made us more accessible, efficient and ultimately, more mobile in almost every social and personal endeavor. Here is my list of must have mobile apps:

  1. Yelp – Yelp is my food and entertainment bible. If I’m ever in a new town or just can’t decide where to eat or what to do, Yelp is my best friend. Yelp’s and its users’ ratings have yet to do me wrong.
  2. GasBuddy – Gas. Prices. Won’t. Stop. Climbing. Use this application to find the cheapest gas near you – where ever you are!
  3. USA Today – All news outlets now have their own mobile app. I particularly like USA Today’s because of its easy-to-read-on-your-tiny-phone-screen format and sharing capabilities straight from the app itself.
  4. Google Voice – You don’t need a smart phone for this app, but the Google Voice App makes managing voicemails a thousand times easier. My favorite feature – it transcribes your voicemails into text messages so you don’t have that annoying cassette symbol in the corner of your phone.
  5. Foursquare/Facebook Places – Initially, I was annoyed when people would check in where ever they went. But I admit it, I’ve become one of those people. Restaurants and shops offer some pretty nifty giveaways and deals for people who check in – try it out. It’s also kind of satisfying to oust someone as Mayor..
  6. Shazam – Don’t you hate it when you hear a song on the radio that you like and you want to know what song it is, but the radio hosts never says the name? Download Shazam, turn it on, hold it up to the speakers and Shazam will tell you the song name and artist in less than a minute.
  7. Pandora – If you haven’t heard of Pandora yet, you’re missing out. They created the “Music Genome Project” that creates playlists for you based on a song or artist. Create as many playlists as you like and take this limitless music player on the go!
  8. Drop Box – Drop Box is great not only on your computer, but now you can access your account mobile! I’ve ran into many instances where I needed to access personal as well as business files on the road. Drop box is THE cloud solution for file sharing and their mobile app is excellent for on the go business.
  9. Evernote – Evernote enables you to “Remember Everything.” It allows you to take notes and jot down ideas, experiences, store pictures, anything. It connects your account through all the mobile devices in your life so you’ll never forget a thing – theoretically.

 

Effective Crisis Communications

Newspaper PR article story coverage

No company can go through its existence without being in involved in some sort of a crisis. However, a single incident can destroy years of strong customer and shareholder relations. Competitors will also take full advantage of the situation. While it’s tough to predict when a crisis might occur, it is critical to plan for one in advance. Companies that incorporate effective crisis communications strategies into their disaster recovery plans have a greater chance of mitigating negative media and public perceptions and enhancing their long-term credibility. Tips for designing an effective crisis communication plan:

Determine in advance who needs to be involved:
The plan should include two spokespeople and two assistants to handle media issues, which will ensure at least one person is always available. The plan should enable the team to quickly and systematically increase the number of key people involved in case the crisis should escalate.
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Gaining Recognition as a Thought Leader

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Many of today’s top business leaders are successful at getting media coverage simply by stating their opinions of the market.  They talk at length with reporters about industry trends and make predictions about what the future might hold, but they never pitch their new product or company specifically.

It’s a Subtle PR Ploy:
The fact is, these executives are promoting their companies, just in a very subtle manner.  Positioning a company as a thought leader can enhance credibility and establish a reputation as an industry expert.

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Flexing your PR & Marketing Muscles for a Successful Product Launch

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Like the seasons, product announcements can move in like a lion or out like a lamb. Some bound out of thin air, leaving marketers and PR pros with little time to prepare; others trudge on and on, extending the deadline for weeks on end. How can you prevent a sneak attack and ensure that you are ready for the next major product announcement? Here are some tips to make sure your kickoff kicks butt.

Staying ahead of the Curve:
Timing is the hardest, yet most critical part. With long publication lead times, it is easy to underestimate the amount of time needed to make a splash. Executives in your organization may have no idea, and it’s your job to tell them, that some magazines require as much as six months advance notice. With three months for monthlies, two for bi-monthlies and one for weeklies plus the time it take to get information ready and build relationships with reporters, the more time, the better.

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Skillful Interview Techniques

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Although interviews are an important part of the public relations process, they can sometimes be a challenge. You might walk in for a scheduled interview, confident you know your company and marketplace, and before you know it, the reporter starts asking you questions that you’re not prepared to answer. If you handle the situation successfully, you can go far in promoting a positive corporate image. A negative interview, however, can hurt the perception of both the company and the spokesperson. To be effective, adhere to the following:

Be Prepared:
Gather background on the journalist (previous experience, recent articles written, etc.), the publication (circulation, target audience), and the topic of discussion prior to the interview.
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