Tag Archives: PR

Kick Your PR & Marketing Campaign into High Gear

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Kicking off a new campaign and transforming creative ideas to hands-on execution can be one of the most exciting parts of the PR and marketing process. At Zenzi, we love the opportunity to shape strategy into effective messaging and lay a foundation for success.  With communications happening at light speed in today’s changing world, there’s no time to lose! Whether you are on the agency or client side, take a new campaign from a standstill to high gear keeping these basics in mind:

1) Get Your Team on the Same Page

  • Hold a kickoff meeting to get consensus on the focus and direction of campaign
  • Ensure everyone is clear on the process, timing and expectations
  • Set specific goals/ metrics by which success will be measured
  • Establish a regular schedule of calls, emails every few days to update on activity
  • Stay connected with project management tools (we like Basecamp or Producteev)

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Could Charlie Sheen Be the Worst PR Client Ever?

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Charlie Sheen’s publicist has quit today after Sheen’s tell-all, as-he-sees-things interview on TMZ from the backyard of his LA mansion. “I’m unable to work effectively as his publicist and have respectfully resigned,” long-time Publicist to Sheen, Stan Rosenfield, tells The Hollywood Reporter. Sheen rants about the injustices in his industry and rambles.  He talks about curing himself from addiction amidst a blond friend’s calls out to make coffee and then bringing Sheen and his interviewee cups of the stuff.  The interview is painful to watch.  It’s a PR nightmare—and proof that Sheen would not listen to counsel.  We wish Sheen the best in recovery.

Pop Quiz Time!

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Ready for a pop quiz?

As PR professionals, measurement is a huge part of the job.  Creating a plan and even implementing that plan isn’t enough to have repeated success. It’s crucial to measure traditional media and social media success of your program from start to finish.

Put your skills to the test and take this quick PR News quiz to see how much you know about PR measurement.

Take quiz!

Scott Brown’s New Book–Tell All or Sell All?

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The Baystate is abuzz about Scott Brown’s new book and allegations that he was sexually and physically molested by his stepfather and a camp counselor at an early age.  The handsome Mass. senator reveals this information about his past in his new book on his life and says, in an interview with Leslie Stahl, that he had never told his wife or mother, and that they, as well as others close to him would be just finding out about it now.

Brown, known as a man of the people for his trademark barn jacket and pickup truck is not unfamiliar with the public eye—he took the state and country by storm when he was elected Senator and took back, for the people, what many had referred to as “Teddy Kennedy’s seat”, then took flack for mentioning his daughters are single at his senatorial acceptance speech, and had even posed nude in Cosmo in ‘82, not to mention being a Republican in a typically blue state.

But why now, locals are asking?  Why is Brown divulging this info on his past at this time?  And why would he not have told his wife or family?  Is it for political gain or to sell more books ? Or just part of the book writing process to divulge? Continue reading →

Effective Crisis Communications

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No company can go through its existence without being in involved in some sort of a crisis. However, a single incident can destroy years of strong customer and shareholder relations. Competitors will also take full advantage of the situation. While it’s tough to predict when a crisis might occur, it is critical to plan for one in advance. Companies that incorporate effective crisis communications strategies into their disaster recovery plans have a greater chance of mitigating negative media and public perceptions and enhancing their long-term credibility. Tips for designing an effective crisis communication plan:

Determine in advance who needs to be involved:
The plan should include two spokespeople and two assistants to handle media issues, which will ensure at least one person is always available. The plan should enable the team to quickly and systematically increase the number of key people involved in case the crisis should escalate.
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San Diego Restaurant Week Rises to Top of National Culinary Scene With Zenzi

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Challenge: Zenzi was tasked by the California Restaurant Association to direct all marketing, public relations and advertising efforts. Zenzi established several goals for the event: to elevate San Diego’s reputation as a dining destination among local San Diegans and visitors alike, expose restaurants to new patrons, boost sales during a traditionally slow time of year, engage local community to explore new restaurants and maximize attendance during the event. Continue reading →

Zenzi Brings Dreyer’s and Nestle Brands to Life for Consumers and Businesses

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Situation: Dreyer’s Grand Ice Cream selected Zenzi to concept and execute its ”Own the City” campaign in San Diego,Orange County and Los Angeles. The goal of the campaign was to introduce Dreyer’s array of exciting new flavors and products to working professionals and families while abiding by the mantra Small Budget – Big Impact. With limited funds, the team had to utilize unused and unusual resources to create a win-win solution for the Dreyer’s brand suite and customers. Zenzi reached out to different demographics with a multi-touch approach.

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