Many of today’s top business leaders are successful at getting media coverage simply by stating their opinions of the market. They talk at length with reporters about industry trends and make predictions about what the future might hold, but they never pitch their new product or company specifically.
It’s a Subtle PR Ploy:
The fact is, these executives are promoting their companies, just in a very subtle manner. Positioning a company as a thought leader can enhance credibility and establish a reputation as an industry expert.