Values marketing is a movement that’s gaining strength every day, and we’re always excited when we find others who share our vision and help us spread the word. Big shout out to content marketing expert Patti Podnar, who included Zenzi’s research in her recent article below. We thought it was right on point (and we hope you will too.) You can follow Patti on Twitter at @PodnarWrites.
We find many Non-Profit Organizations asking the same questions.
We took the most commonly asked questions and applied them to our proven scientific method to provide answers.
In the Non-Profit world not everyone comes from a sales and marketing background and in the beginning the thought of driving donations seemed easy. Then slowly driving donations overtakes the focus of everything you are doing. We commonly hear " Since we have started the need has always outweighed the resources we have."
We have found our holistic approach of fusing inner values into proven marketing techniques tell more about a person than you ever could have imagined. Their inner values determine the success rate of ever receiving a donation from them at all.
If their inner values do line up with your organization then crafting a message that speaks directly to them is crucial. It is also imperative that the message is delivered in the specific way that person prefers to receive messages whether that is e-mail, social, direct mail or print advertising.
In our last post, we discussed how brands have distinct personalities that resonate differently with people depending on their values. Well, many companies also have distinct cultures that permeate all facets of the organization, and these cultures will appeal to people of different value types. Successful organizations need to create a unique culture and mission statement that defines them, and only them, in order to attract and retain the most loyal employees and customers.
Taking a cue from the Snap Chat playbook, Instagram just launched its new Stories feature. Get the quick overview on the newest social media fad from Zenzi’s Kindra Kernes.
Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
When marketing your community to attract new buyers, your job is not just to raise awareness about your brand, but to win people over in a personal way on an impersonal medium: online.
Gallup Research shows that 2/3 of decisions are made by emotional as well as rational factors. And when it comes to people’s health, I think it’s safe to say that percentage probably goes up. There is nothing more emotional or close to our hearts than our health.
When you think of values, most people think of words like trust, integrity, honesty, loyalty, or other qualities or ideals they live by. You may associate values with political concepts. Depending on you worldview, you may conceive of them in terms of family, religion, personal freedom, service to others, concern for the environment. All of these are accurate to a certain degree, but they don’t tell the full story.
Happy National Doctors’ Day! Over 80 years ago, this holiday was founded to recognize contributions of physicians and mark the first use of general anesthesia in surgery. It’s unbelievable how far medical research has come in the past few years—stem cell research, targeted cancer therapies, face transplants, and bionic limbs, to name a few.
You know your patient’s age, medical history, diagnosis, but do you know the most important thing about them that will make them take notice, influence their likelihood to follow through with care, or become loyal customers?