Technology
Feed Me More Content
Content is nothing new. It has been around for years. But what is different is the way it’s being used.
Zenzi
Technology
Personality Types in Business: Conscientious CEOs & Open Technologists
Businesspeople and technologists think differently. If you’re talking to someone and have limited time and attention, considering whether you are speaking to someone who is more of a businessperson or more of a technologist, as this may give you better insight into how to frame your pitch.
Technology
Over 50 Types of Content You Could, and Probably Should, Be Using
In addition to the basics of food, water and shelter, humans have a hunger for information. What do you want your customers to know about you? And what are they really learning online?
Technology
Social Commerce Starts with the Customer
Why? By building personal, meaningful relationships on a one-to-one level, you can discover what’s truly important to people, how to better motivate and inspire them to action.
At Zenzi, we take a values-based approach to using social platforms as a critical component of the sales cycle, driving purchase decisions through communication of lifestyle benefits, sales and incentives in an authentic voice.
Giving Back
Your Values Predict the Stories You Choose
Human beings are storytelling animals. A key communications strategy for the post-modern world is learning to tell a company story that resonates with one’s clients deeper motivations. How can research on values help you do that? One of the central tenets of the research we do is that values are not monolithic. Different people value different things and these values predict the kinds of stories that one enjoys. People who value Power, Achievement, Spirituality, Tradition, Conformity, and Security seem to prefer stories that are closer to them, which they can relate to. In contrast, individuals who value Universalism, Self-Direction, Stiumulation, and Hedonism report a greater preference for stories that provide more of an escape from their everyday existence.
Technology
The Dot Com Disclosures and What It Means For You
What are the Dot Com Disclosures and what does it mean for digital marketers? Zenzi takes a look at the digital marketing regulation changes from the FTC.
Trailblazers
Zenzi Asks: Kendra Wiig, Social Media Manager at Closely
She calls herself a hype-wrangler. Leave it to Kendra Wiig to bring spunk and creativity to something as mundane as a job title. Getting the word out there, making sure she is representing her company as best she can, bringing in new users, but making sure the hype doesn’t get out of control (i.e. to never promise something and under-deliver) are a few of her responsibilities as the Social Marketing Manager Closely, a technology startup based in Denver. Closely builds products for small businesses, notably the app Perch, which delivers a live, personalized stream of social media and promotion activity for businesses in the neighborhood, helping keep tabs on one’s competition.
Trailblazers
How Are You Communicating with Potential Customers?
While interruption marketing has its place, today communicating with customers has subtly evolved from the push tactics of the past to inbound methods to draw customers to you.
Fun
You’re going live on camera? Don’t panic! Zenzi shares insider tips to keep you camera-ready.
As the man with the headset counts down from five, you stare nervously into the daunting camera lens, a pasted smile sitting right below your nose resembling more of a pained expression after drinking spoiled milk. The man with the headset points to you. As your mouth goes dry, your throat closes up and you forget your name and location, you simultaneously realize that “you’re live.”
Fun
Put a Smile on your Face: What to Buy if you Wanna be Happy
Think that all purchases are created equal? Think again. While splurging on material items like a new car or iPad might bring fleeting pleasure, spending money on life experiences such as concerts, vacations and dining creates a more lasting impression and ultimately greater happiness.