Having trouble picking out the perfect gift? Here is your fool-proof guide to giving them something they’ll love! Ever wonder whether that new gadget is really what your special someone wants for Christmas? Will they really love that bread maker? If you’re not sure, Zenzi has some fail-safe tips!
Values tie together behaviors across a wide array of domains and circumstances, such that understanding a person’s value driven behavior requires an equally wide array of values markers. Further, once you understand that behavior, the opportunities for value based decision making are similarly vast. Zenzi’s ValueBase service leverage our proprietary database to uniquely understand the modern consumer.
Have you ever had dinner with someone that manipulated the conversation and only talked about him or herself all night? Not too fun, right?
Consider the same as you look at your own content.
Zenzi’s Social Values Project seeks to identify key markers of consumer values in order to allow brands to communicate with their customers on a deeper, value-based level. Two of the value-driven motivational types the project has uncovered are Prestige Seekers and Pleasure Seekers. While these two types are similar, there are also key differences that could significantly impact the effectiveness of messaging targeted to these consumers. First let’s look at a description of both:
In presenting Zenzi’s capabilities to a potential new client last week, the marketing team asked an important question that I realized I have been answering more and more often lately.“Do you have an expert at your company who focuses only on social media?” The answer (a resounding No!) speaks directly to the heart of what makes Zenzi different.
Zenzi Communications’ Social Values Project is being presented at this year’s FutureM conference October 16 – 18. Data Scientist Ravi Iyer will be sharing the game-changing results of The Social Values Project, which leverages the ubiquity of large connected data graphs from sources like Facebook, Twitter, and Ranker to provide a more complete understanding of the modern consumer. The session, “Using Big Data to Reveal Consumer Values and Inform Storytelling,” will take place on Thursday, October 17 from 2pm to 3pm.
Just as the internet and information technology has made matching in other domains (e.g. classified ads or home buying) more efficient, values based matching in the labor market is bound to be a problem tackled by data science teams at online companies in the near future.
Is it time to say goodbye to press releases? It is a topic that has been debated recently as companies consider a plethora of other marketing techniques to get their message out there, Google starts to crack down on promotional links in press releases, and organizations increasingly become their own ‘publishers’ of content.
While it is certainly preferable to explicitly collect data on values from your customers, that may not always be feasible. However, you may already have data that helps you understand your customer’s values. Data on social interactions, openness to new experiences, and location can give you hypotheses that you can test more rigorously in your marketing and communications campaigns.
Zenzi Communications is looking for a fall semester intern to get a hands-on experience in the exciting world of marketing, public relations, communications, social media and more. Apply at firstname.lastname@example.org