Full-time, salaried opportunity for someone who wants to blaze a new trail in the growing field of values-based marketing.
To get to the heart of what inspires purchase decisions, we need to go beyond demographics and speak to inner values. What’s that have to do with a wall of yogurt? Read on to find out.
Too often, businesses only focus on embracing a spirit of giving during the holidays. We’re always supportive of the traditional “Giving Season,” when people feel more encouraged to support nonprofits and volunteer in their communities. But at Zenzi, we believe it should be like that all year round, which is why one of our core values is “Live with Purpose.” Here are 3 ways we carry that philosophy through our business and find meaning in what we do every day.
Brand marketing is ever changing, providing unique and creative challenges and opportunities for those of us in the industry. High consumer demand creates high competition, to the tune of 500,000 new consumer products being launched each year.
If a tree falls in the woods and no one is around to hear it, does it still make a sound?
Hopefully this is not a quote you can relate to when it comes to your content marketing strategy.
Picture your best customers. How much would your business grow if you could attract more customers like those? What if you could double that number?
How Stone Brewing Company has built a loyal following of passionate, engaged fans without spending a dime on advertising.
Shareholders would like to believe that officers in a company always do a thorough rational cost/benefit analysis of any decision, leaving aside any personal bias, but decision makers have the same biases that all human beings do. An individuals’ values are key in understanding what motivates them in such situations, and specific value orientations are associated with specific emotional profiles that can be leveraged in enterprise sales.
With citizen journalism, the rise in content and growing competition for ad dollars, what is the future of media? This was the topic of a highly-attended session at FutureM/Inbound in Boston, an event drawing over 10,000 marketers from around the globe, with keynotes from Martha Stewart, Guy Kawasaki and others.
When discussing Zenzi’s Social Values practice with business leaders and decision makers, one question we hear a lot is:
“I think this is a fantastic idea, but how would social values apply in a B2B environment?”
Well, the short answer is that values play the exact same role in B2B marketing as in B2C. At the core of any business transaction is the relationship between the buyer and the seller, and that relationship is built on factors such as trust, comfort level, emotional response, personal history, and risk perception – all of which are influenced by the values of the company and the individuals involved.