Content is nothing new. It has been around for years. But what is different is the way it’s being used.
Businesspeople and technologists think differently. If you’re talking to someone and have limited time and attention, considering whether you are speaking to someone who is more of a businessperson or more of a technologist, as this may give you better insight into how to frame your pitch.
In addition to the basics of food, water and shelter, humans have a hunger for information. What do you want your customers to know about you? And what are they really learning online?
Why? By building personal, meaningful relationships on a one-to-one level, you can discover what’s truly important to people, how to better motivate and inspire them to action.
At Zenzi, we take a values-based approach to using social platforms as a critical component of the sales cycle, driving purchase decisions through communication of lifestyle benefits, sales and incentives in an authentic voice.
Human beings are storytelling animals. A key communications strategy for the post-modern world is learning to tell a company story that resonates with one’s clients deeper motivations. How can research on values help you do that? One of the central tenets of the research we do is that values are not monolithic. Different people value different things and these values predict the kinds of stories that one enjoys. People who value Power, Achievement, Spirituality, Tradition, Conformity, and Security seem to prefer stories that are closer to them, which they can relate to. In contrast, individuals who value Universalism, Self-Direction, Stiumulation, and Hedonism report a greater preference for stories that provide more of an escape from their everyday existence.
What are the Dot Com Disclosures and what does it mean for digital marketers? Zenzi takes a look at the digital marketing regulation changes from the FTC.
She calls herself a hype-wrangler. Leave it to Kendra Wiig to bring spunk and creativity to something as mundane as a job title. Getting the word out there, making sure she is representing her company as best she can, bringing in new users, but making sure the hype doesn’t get out of control (i.e. to never promise something and under-deliver) are a few of her responsibilities as the Social Marketing Manager Closely, a technology startup based in Denver. Closely builds products for small businesses, notably the app Perch, which delivers a live, personalized stream of social media and promotion activity for businesses in the neighborhood, helping keep tabs on one’s competition.
While interruption marketing has its place, today communicating with customers has subtly evolved from the push tactics of the past to inbound methods to draw customers to you.
As the man with the headset counts down from five, you stare nervously into the daunting camera lens, a pasted smile sitting right below your nose resembling more of a pained expression after drinking spoiled milk. The man with the headset points to you. As your mouth goes dry, your throat closes up and you forget your name and location, you simultaneously realize that “you’re live.”
Think that all purchases are created equal? Think again. While splurging on material items like a new car or iPad might bring fleeting pleasure, spending money on life experiences such as concerts, vacations and dining creates a more lasting impression and ultimately greater happiness.