When marketing your community to attract new buyers, your job is not just to raise awareness about your brand, but to win people over in a personal way on an impersonal medium: online.
Last weekend I took my boys and their friend on a road trip. It had been a busy week, and I was excited to spend some quality time with them looking at WWII navy ships on ‘Free Fun Friday’! But with the packed park, heat, and 40 minute detour to get back on the highway, we were exhausted. And when I asked if they had fun, they said they really just wanted to go to the pool.
Marketing to Moms? Zenzi breaks down the top misconceptions in mommy marketing, and outlines the importance of genuine interaction.