Zenzi CEO Sarah Hardwick was recently quoted in digital marketing magazine Momentology on the art of branded self-deprecation.
Cinco de Mayo (May 5th) is not a particularly important historical holiday. However, it is an important holiday for both beer drinkers and beer companies, given that more than $600 million worth of beer is consumed on Cinco de Mayo, more than on The Super Bowl or St. Patrick’s Day. This is one case where the market research supports my anecdotal experience: some people (and I fall into this group) just want an excuse to have a party.
Scope Bacon. Snickettes. Virgin Airlines’ glass-bottomed planes. Devil baby attacks. Brands certainly have some fun when it comes to April Fools’ Day!
Check out Zenzi’s guide to brand hoaxes on April Fools’ Day.
It is officially awards season, and with awards season comes the red carpet. Between the glamorous gowns and stunning stars, the red carpet seems like an effortless flow of media exposure. But what truly goes on behind the velvet rope?
We share with you our behind-the-scenes PR experience with our client, the 2013 San Diego Film Festival.
This blog post was written by our intern Yaseman Pourhashemi.
We have all heard that internships are the best way to gain experience before taking that leap into those “big boy/big girl” jobs. Whether it’s an unpaid or paid internship, interning is the best way to get a taste of what a full time job will be like.
Zenzi Communications is looking for a fall semester intern to get a hands-on experience in the exciting world of marketing, public relations, communications, social media and more. Apply at firstname.lastname@example.org
As the man with the headset counts down from five, you stare nervously into the daunting camera lens, a pasted smile sitting right below your nose resembling more of a pained expression after drinking spoiled milk. The man with the headset points to you. As your mouth goes dry, your throat closes up and you forget your name and location, you simultaneously realize that “you’re live.”
Think that all purchases are created equal? Think again. While splurging on material items like a new car or iPad might bring fleeting pleasure, spending money on life experiences such as concerts, vacations and dining creates a more lasting impression and ultimately greater happiness.
Zenzi Communications has been selected by the San Diego Film Festival as their local agency of record for 2013.
Not all of life’s purchases are created equal. Whether you seek out social activities or strive for personal development, how you choose to spend your money can have a powerful effect on your happiness.