Ever wish your company could connect with consumers and develop a cult following like Apple, Google, or Netflix? What do they know about connecting with customers that others do not? Here are 4 tips to understand consumer behavior and build audience engagement.
With summer in full swing, it’s a great time for reassessment and rejuvenation. A key question for marketers and brands to ask during this time is: Who are our top customers? Do we really know who they are? And, what matters to them most?
Please join us in saluting one of the early values based marketers, Burt Shavitz, the face behind Burt’s Bees, who recently passed away. Shavitz and his girlfriend started Burt’s Bees with a simple tube of lip balm in 2008 in Maine. Today the company, headquartered in North Carolina, distributes 200 facial and body skin care products to 30,000 retail outlets internationally. Underscoring the brand’s retail success is the company’s greater purpose: the environment, sustainability and giving back.
Tech and travel start-up Airbnb is the latest major brand to embrace values-based marketing. ‘Is Mankind?’ asks its new campaign, aimed at a higher purpose of promoting kindness and acceptance.
Too often, businesses only focus on embracing a spirit of giving during the holidays. We’re always supportive of the traditional “Giving Season,” when people feel more encouraged to support nonprofits and volunteer in their communities. But at Zenzi, we believe it should be like that all year round, which is why one of our core values is “Live with Purpose.” Here are 3 ways we carry that philosophy through our business and find meaning in what we do every day.
Shareholders would like to believe that officers in a company always do a thorough rational cost/benefit analysis of any decision, leaving aside any personal bias, but decision makers have the same biases that all human beings do. An individuals’ values are key in understanding what motivates them in such situations, and specific value orientations are associated with specific emotional profiles that can be leveraged in enterprise sales.
What kinds of content are you leveraging on your website and in your marketing arsenal? Chances are—whether it is in your blog, eNewsletters, video, images, direct mail or web site—you have a lot of content from, and about, your brand from your perspective.
Values tie together behaviors across a wide array of domains and circumstances, such that understanding a person’s value driven behavior requires an equally wide array of values markers. Further, once you understand that behavior, the opportunities for value based decision making are similarly vast. Zenzi’s ValueBase service leverage our proprietary database to uniquely understand the modern consumer.
Just as the internet and information technology has made matching in other domains (e.g. classified ads or home buying) more efficient, values based matching in the labor market is bound to be a problem tackled by data science teams at online companies in the near future.
Yes, it’s true. Money can equal happiness for your and your customers. Just maybe not the ways you initially thought…