What if we could change the world?
At Zenzi, one of our core values is giving back and making a positive impact on communities in need. We have always been big believers in the power of cause marketing, and we encourage our clients & team to do the same. Now, it’s one thing to strategize on ways to help out from the comfort of our office…and quite another to get to the heart of the problem on a grassroots level. Which is exactly what I did last month when I joined Give Clean Water on a mission to provide clean drinking water to the people of Fiji.
So why should you care? According to the World Health Organization, 1.8 million people die every year from diarrhea diseases, and Fiji is particularly hard hit. Globally, it is the leading cause of illness and death.
Give Clean Water provides and installs clean water filters in people’s homes, so no matter what type of water they have access to, these families will always have clean water to drink. Through local partnerships, they identify families in need of clean water filters, gather biographical and demographic information, take photos and mark each house with a GPS address. On installation day, volunteers visit homes, install filters and spend time educating the family on proper use and maintenance the filter and the importance of drinking and cooking exclusively with clean water.
I was unsure what to expect upon arriving in Fiji and traveling the bumpy road to Rakiraki. Upon reaching one of the small villages, we received a warm welcome, experienced a traditional kava ceremony (quite a sight to see!), then broke into teams and got down to business. Using GPS coordinates, we visited homes, kneeling together on woven mats. One by one, we showed families how to use the buckets and filters, laughing and making new friends along the way.
The highlight of the day was visiting the village elementary school, where students sang and danced for our group, gleefully pouring brown water out of filthy water bottles and filling them back up with clean, safe filtered water. It was easy to feel inspired, seeing their future get brighter in an instant.
On this trip, Give Clean Water installed filters at 311 homes and three schools, providing clean water to an estimated 2,000 people. So, what if we could change the world? I came back from Fiji believing that it’s possible…one filter, one family at a time.
See more photos of my trip here.