Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
How Stone Brewing Company has built a loyal following of passionate, engaged fans without spending a dime on advertising.
During my recent trip to Nicaragua, in between peering into the fiery Masaya volcano and swimming in the beautiful Laguna de Apoyo, I asked my good friend and guide Orvin Dublin of Nicascapes how I could give back.