Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
Picture your best customers. How much would your business grow if you could attract more customers like those? What if you could double that number?
How Stone Brewing Company has built a loyal following of passionate, engaged fans without spending a dime on advertising.
Lesley Yarbrough is no stranger to the start-up world, describing it as an almost ‘magical’ environment where people are encouraged to grow, learn, and cultivate their minds. Her current role is the Community Builder for the start up
Creative Market, an online marketplace for handcrafted, mouse-made, design content. In her own animated yet mater-of-fact words, “we just want to make it
easy for designers to do great things with great content.”