Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
Dedicated, driven, and confident enough to know she’s more than capable, Grace Boyle is living proof of someone who works hard and reaps the benefits.
Lesley Yarbrough is no stranger to the start-up world, describing it as an almost ‘magical’ environment where people are encouraged to grow, learn, and cultivate their minds. Her current role is the Community Builder for the start up
Creative Market, an online marketplace for handcrafted, mouse-made, design content. In her own animated yet mater-of-fact words, “we just want to make it
easy for designers to do great things with great content.”
For the second episode of Zenzi Asks, I headed out on a gravel road in the outskirts of Northeast Boulder to meet Cali Harris, the Communications Director for KULA Causes, a company that, at just 2 years of age, has become the world’s largest online platform for charitable giving and a technology platform for loyalty programs. Already impressed by the company, I became even more so when I arrived at the KULA ‘farm’, and was warmly greeted by Cali, who offered me a quick tour. Surrounded by trees, a pond, and lots of greenery, the small ranch style building that serves as KULA’s headquarters felt wholesome and fitting for a company whose very mission is shrouded in goodness.
Welcome to Zenzi Asks, a new web series where Zenzi sits down with individuals deep in the trenches of social media. Zenzi Asks will share insights from inspiring voices that are making a difference with their online social presence. No, they may not be CEOs or CMOs, but on social media’s uncharted waters, they are creating a