Values marketing is a movement that’s gaining strength every day, and we’re always excited when we find others who share our vision and help us spread the word. Big shout out to content marketing expert Patti Podnar, who included Zenzi’s research in her recent article below. We thought it was right on point (and we hope you will too.) You can follow Patti on Twitter at @PodnarWrites.
A recent study by Forrester revealed that though 75% of marketers are increasing their content marketing budgets in 2014, over half feel that their efforts are largely ineffective, and 26% more feel that their efforts are “neutral”.
The increase in spending clearly indicates that marketers believe content can have a big impact on sales. So why are so many failing to achieve their goals?
‘That’s what we storytellers do . . . We restore order to imagination.
We instill hope. Again and again.’ – Walt Disney
Maybe you are assessing key terms and language prospects use to find your web site in your SEO campaign. If so, it’s a good start. But, are you also considering another important aspect of how customers may find you online— through the ‘back door’ with long tail key words and questions they’ll search on to address their specific needs.
Dedicated, driven, and confident enough to know she’s more than capable, Grace Boyle is living proof of someone who works hard and reaps the benefits.
For the second episode of Zenzi Asks, I headed out on a gravel road in the outskirts of Northeast Boulder to meet Cali Harris, the Communications Director for KULA Causes, a company that, at just 2 years of age, has become the world’s largest online platform for charitable giving and a technology platform for loyalty programs. Already impressed by the company, I became even more so when I arrived at the KULA ‘farm’, and was warmly greeted by Cali, who offered me a quick tour. Surrounded by trees, a pond, and lots of greenery, the small ranch style building that serves as KULA’s headquarters felt wholesome and fitting for a company whose very mission is shrouded in goodness.
Welcome to Zenzi Asks, a new web series where Zenzi sits down with individuals deep in the trenches of social media. Zenzi Asks will share insights from inspiring voices that are making a difference with their online social presence. No, they may not be CEOs or CMOs, but on social media’s uncharted waters, they are creating a