Gallup Research shows that 2/3 of decisions are made by emotional as well as rational factors. And when it comes to people’s health, I think it’s safe to say that percentage probably goes up. There is nothing more emotional or close to our hearts than our health.
Happy National Doctors’ Day! Over 80 years ago, this holiday was founded to recognize contributions of physicians and mark the first use of general anesthesia in surgery. It’s unbelievable how far medical research has come in the past few years—stem cell research, targeted cancer therapies, face transplants, and bionic limbs, to name a few.
You know your patient’s age, medical history, diagnosis, but do you know the most important thing about them that will make them take notice, influence their likelihood to follow through with care, or become loyal customers?