You know your patient’s age, medical history, diagnosis, but do you know the most important thing about them that will make them take notice, influence their likelihood to follow through with care, or become loyal customers?
With patients responsible for more of their own out of pocket expenses, healthcare costs on the rise, and options for wellness continuing to grow, patients are doing more research than ever. Hospitals and healthcare providers are beginning to acknowledge the ‘consumerization’ of healthcare. And leaders in this space, from Kaiser to Express Scripts and Novartis, are looking to connect with patients where it matters the most—their hearts. Few decisions are based more on emotion than ensuring the well-being of one’s self or family.