Did you know:
Brands wanting to increase the level of conversion of their messages to action should strongly consider blogs. This was one of many interesting findings from BlogHer Inc.’s fifth annual study of women and social media=, conducted with market research and analysis firm, Vision Critical.
“You trust what you use, and you use what you trust,” said Elisa Camahort Page, Co-founder & COO, BlogHer.
We all hear that media relations is changing – no freakin’ kidding. We’re also changing the way we make coffee (hello, Keurigs), host meetings (hello, video conferencing), and get around (to be honest, I still don’t understand Segways).
At a loss for news? Stuck in a rut on the next major campaign to incite interest in your brand? Very rarely is there “nothing” to talk about. The following is a quick data download from our collective team of innovators on proven tactics and ideas that, when done right, can generate interest.
As a parent, the first place you may go when little Suzy or Johnny gets sick or acts up (and you want to find out how to deal with it) is on the Internet. If you do, you are not alone.
Usually, my commute to work is pretty uneventful. I gaze at the beautiful stretches of sand and blue water, I take deep breaths of the sea air, and I get ready for the day to come. Last week, I was confronted by a surprise of prehistoric proportion when I looked out my window while waiting at a stop light in Cardiff. As luck would have it, I had my iPhone ready and captured the scene with Instagram.
Zenzi Client, Trilogy by Shea Homes Active Adult Communities, has been getting a lot of press lately for its forward-thinking designs, great value and cutting edge green features.
So I’m finally caught up with the times and own a smart phone (insert Android plug here). To the left is a quick visual of what I have gathered so far.
Zenzi’s longstanding client The Keep A Breast Foundation takes an innovative approach to educating teens about breast cancer, with grassroots education and awareness program including the wildly successful ‘I Heart Boobies’ campaign. Recently, a Federal court case overturning a school district’s ban against the bracelets has resulted in incredible top tier national media exposure, including the thought-provoking article below.