Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
If a tree falls in the woods and no one is around to hear it, does it still make a sound?
Hopefully this is not a quote you can relate to when it comes to your content marketing strategy.
How do you take a complicated product and make it easy for prospect to understand and see the value? How do you step away from the intricacies, code and features of your technology to talk about what you do in bigger, more important terms that will engage your prospects and get them excited? And, why should you even need to even take a step back in the first place?
This blog post was written by our intern Yaseman Pourhashemi.
We have all heard that internships are the best way to gain experience before taking that leap into those “big boy/big girl” jobs. Whether it’s an unpaid or paid internship, interning is the best way to get a taste of what a full time job will be like.
In presenting Zenzi’s capabilities to a potential new client last week, the marketing team asked an important question that I realized I have been answering more and more often lately.“Do you have an expert at your company who focuses only on social media?” The answer (a resounding No!) speaks directly to the heart of what makes Zenzi different.
What’s social business all about? It means leveraging the power of social media to your advantage, whether it’s building relationships with customers or spreading the word about your company. It’s using new channels and platforms to better market your products and services, improve loyalty, create brand advocates, grow revenues, empower employees, and solve other problems. A successful social business strategy requires a combination of organizational resources and action. Thinking about diving in?
Brands wanting to increase the level of conversion of their messages to action should strongly consider blogs. This was one of many interesting findings from BlogHer Inc.’s fifth annual study of women and social media=, conducted with market research and analysis firm, Vision Critical.
“You trust what you use, and you use what you trust,” said Elisa Camahort Page, Co-founder & COO, BlogHer.