Just like people, brands have personalities. No two brands are exactly the same, and each brand’s unique personality is reflected in everything from their packaging to their advertising, to their blog posts and social media content. Psychologist Jennifer Aaker identified 5 dimensions of brand personality that can be used to classify the personalities of most brands. Here are the 5 dimensions, with brand examples:
When marketing your community to attract new buyers, your job is not just to raise awareness about your brand, but to win people over in a personal way on an impersonal medium: online.
Zenzi CEO Sarah Hardwick was recently quoted in digital marketing magazine Momentology on the art of branded self-deprecation.
To get to the heart of what inspires purchase decisions, we need to go beyond demographics and speak to inner values. What’s that have to do with a wall of yogurt? Read on to find out.
We here at Zenzi are constantly touting the benefits of value-based marketing, and why incorporating values into an advertising or PR campaign is imperative for the long-term success of the campaign in today’s changing consumer landscape. But why, you may ask, are values so important? Consumers are driven to purchase by a number of variables, including price, quality, reliability, convenience, and service. What are the tangible benefits of creating value-based connections with consumers, as opposed to more traditional marketing techniques such as promotions and advertising?
Are you using Twitter for your business?
And if so, are you using it effectively to engage with your audiences and gain interest for your brand?
What’s social business all about? It means leveraging the power of social media to your advantage, whether it’s building relationships with customers or spreading the word about your company. It’s using new channels and platforms to better market your products and services, improve loyalty, create brand advocates, grow revenues, empower employees, and solve other problems. A successful social business strategy requires a combination of organizational resources and action. Thinking about diving in?
Zenzi and GrowTeam have partnered on the launch of a new social business platform that makes it easy for companies to monitor their brand presence and publish content across multiple online channels.
Forget about logging into several different sites to manage pages and stay on top of reviews about your company. Imagine getting updated news and trends about your industry and competition delivered to your desktop instantly.
The Social Values Project™ blends cutting-edge psychology, marketing and data science to get to the heart of what motivates people’s behavior. Our proprietary insights tool helps businesses connect with customers and employees on a deeper level using authentic content that speaks to their inner values, needs and desires.
With communications channels exploding and more ways than ever to spend your marketing dollars, staying focused is mission critical. Having trouble prioritizing? Never fear! To get maximum mileage out of your efforts, check out Zenzi’s top 3 must-have tactics from storytelling to social business.