When marketing your community to attract new buyers, your job is not just to raise awareness about your brand, but to win people over in a personal way on an impersonal medium: online.
To get to the heart of what inspires purchase decisions, we need to go beyond demographics and speak to inner values. What’s that have to do with a wall of yogurt? Read on to find out.
What’s social business all about? It means leveraging the power of social media to your advantage, whether it’s building relationships with customers or spreading the word about your company. It’s using new channels and platforms to better market your products and services, improve loyalty, create brand advocates, grow revenues, empower employees, and solve other problems. A successful social business strategy requires a combination of organizational resources and action. Thinking about diving in?