Zenzi Communications’ Social Values Project is being presented at this year’s FutureM conference October 16 – 18. Data Scientist Ravi Iyer will be sharing the game-changing results of The Social Values Project, which leverages the ubiquity of large connected data graphs from sources like Facebook, Twitter, and Ranker to provide a more complete understanding of the modern consumer. The session, “Using Big Data to Reveal Consumer Values and Inform Storytelling,” will take place on Thursday, October 17 from 2pm to 3pm.
Is it time to say goodbye to press releases? It is a topic that has been debated recently as companies consider a plethora of other marketing techniques to get their message out there, Google starts to crack down on promotional links in press releases, and organizations increasingly become their own ‘publishers’ of content.
While it is certainly preferable to explicitly collect data on values from your customers, that may not always be feasible. However, you may already have data that helps you understand your customer’s values. Data on social interactions, openness to new experiences, and location can give you hypotheses that you can test more rigorously in your marketing and communications campaigns.
Somewhere along the way, the purpose of a press release changed for some companies. And Google took note.
What’s social business all about? It means leveraging the power of social media to your advantage, whether it’s building relationships with customers or spreading the word about your company. It’s using new channels and platforms to better market your products and services, improve loyalty, create brand advocates, grow revenues, empower employees, and solve other problems. A successful social business strategy requires a combination of organizational resources and action. Thinking about diving in?
Zenzi and GrowTeam have partnered on the launch of a new social business platform that makes it easy for companies to monitor their brand presence and publish content across multiple online channels.
Forget about logging into several different sites to manage pages and stay on top of reviews about your company. Imagine getting updated news and trends about your industry and competition delivered to your desktop instantly.
Content is nothing new. It has been around for years. But what is different is the way it’s being used.
Businesspeople and technologists think differently. If you’re talking to someone and have limited time and attention, considering whether you are speaking to someone who is more of a businessperson or more of a technologist, as this may give you better insight into how to frame your pitch.
In addition to the basics of food, water and shelter, humans have a hunger for information. What do you want your customers to know about you? And what are they really learning online?
Why? By building personal, meaningful relationships on a one-to-one level, you can discover what’s truly important to people, how to better motivate and inspire them to action.
At Zenzi, we take a values-based approach to using social platforms as a critical component of the sales cycle, driving purchase decisions through communication of lifestyle benefits, sales and incentives in an authentic voice.