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Technology

Using Infographics to Explain a Donation Campaign

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It has been said that more than 90 percent of information transmitted to the brain is visual, and that half of the brain is dedicated to visual function. As marketers, we’re always looking for the best way to stand out among the crowded media landscape and resonate with brands’ customers and potential customers. Enter the infographic.

It has been said that more than 90 percent of information transmitted to the brain is visual, and that half of the brain is dedicated to visual function. As marketers, we’re always looking for the best way to stand out among the crowded media landscape and resonate with brands’ customers and potential customers. Enter the infographic.

When Tagg the Pet Tracker was looking for a way to enhance its Tagg-It Forward program that focuses on giving back to animal shelters and agencies, as well as proclaim March as National Protect Your Pet Month, we knew there were a lot of statistics that should be shared. Since very few people want to read a press release full of numbers, we designed an infographic to explain what the purchase of a Tagg during National Protect Your Pet Month would pay for in animal shelter dollars.

This visual helped showcase Tagg’s dedication to giving back, as well as gave potential purchasers a tangible explanation of why the Tagg-It-Forward program is so beneficial.

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