Zenzi

She calls herself a hype-wrangler. Leave it to Kendra Wiig to bring spunk and creativity to something as mundane as a job title. Getting the word out there, making sure she is representing her company as best she can, bringing in new users, but making sure the hype doesn’t get out of control (i.e. to never promise something and under-deliver) are a few of her responsibilities as the Social Marketing Manager Closely, a technology startup based in Denver. Closely builds products for small businesses, notably the app Perch, which delivers a live, personalized stream of social media and promotion activity for businesses in the neighborhood, helping keep tabs on one’s competition.

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While interruption marketing has its place, today communicating with customers has subtly evolved from the push tactics of the past to inbound methods to draw customers to you.

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One of the questions I asked Drew Frey, the social media and community manager of the tech startup SocialEngine and FanMix, was ‘where he saw himself professionally in 5 years.’ His immediate response was to throw his hands in the air dramatically, and quip “Whoa! I’m so nervous! I feel like I’m really on a job interview here. Jeez!” which of course made me chuckle. But then he paused pensively, formulating a genuine reply, and said, “Well, It’s kind of weird, but I honestly love what I’m doing.

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Looking at the world through the lens of food and the dishes we eat, prepare, and order around the world is like looking at the world through rose-colored glasses.
At least that’s the way Jossie Auerbach sees it, along with countless others in the
ever-growing Forkly network.

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It used to be Product, Price, Place, Promotion—these were the four principals of marketing that were drilled into your head throughout college that you needed to address to make sure you had it all covered. Well, after years and years of practicing and embracing the four P’s, I am here to tell you that it is not true. There is a 5th P—it always existed to some degree, but especially today, if you are not thinking about and planning for that P, you are in trouble.

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Dedicated, driven, and confident enough to know she’s more than capable, Grace Boyle is living proof of someone who works hard and reaps the benefits.

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Lesley Yarbrough is no stranger to the start-up world, describing it as an almost ‘magical’ environment where people are encouraged to grow, learn, and cultivate their minds. Her current role is the Community Builder for the start up
Creative Market, an online marketplace for handcrafted, mouse-made, design content. In her own animated yet mater-of-fact words, “we just want to make it
easy for designers to do great things with great content.”

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For the second episode of Zenzi Asks, I headed out on a gravel road in the outskirts of Northeast Boulder to meet Cali Harris, the Communications Director for KULA Causes, a company that, at just 2 years of age, has become the world’s largest online platform for charitable giving and a technology platform for loyalty programs. Already impressed by the company, I became even more so when I arrived at the KULA ‘farm’, and was warmly greeted by Cali, who offered me a quick tour. Surrounded by trees, a pond, and lots of greenery, the small ranch style building that serves as KULA’s headquarters felt wholesome and fitting for a company whose very mission is shrouded in goodness.

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Do you know what your customers are saying about you and how you can help to drive the conversation? Zenzi reviews New York Times bestselling book on the topic, “Word of Mouth”.

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Welcome to Zenzi Asks, a new web series where Zenzi sits down with individuals deep in the trenches of social media. Zenzi Asks will share insights from inspiring voices that are making a difference with their online social presence. No, they may not be CEOs or CMOs, but on social media’s uncharted waters, they are creating a
definitive splash.

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