Whether we realize it or not, our values impact the decisions we make every day. Backed by proven science and decades of psychological research, the way we prioritize these psychographic needs is one constant that speak to the heart of our identity. Our values determine where we live, what we do, and the brands we buy. How can marketers tap in to this information to develop better campaigns?
Zenzi’s President Julie Lyons spoke about this topic at AMA’s Art of Marketing Conference in San Diego last Thursday. Check out this short clip of Julie being interviewed by AMA CEO Russ Klein about values marketing and how it can help to create content and campaigns customers care about.