Do you know what your customers are saying about you and how you can help to drive the conversation? Zenzi reviews New York Times bestselling book on the topic, “Word of Mouth”.
Welcome to Zenzi Asks, a new web series where Zenzi sits down with individuals deep in the trenches of social media. Zenzi Asks will share insights from inspiring voices that are making a difference with their online social presence. No, they may not be CEOs or CMOs, but on social media’s uncharted waters, they are creating a
What’s Your Brand’s Personality?
This may seem like a simple question, but it’s something a lot of brands struggle with because a brand personality needs to be conveyed in a sincere, authentic and consistent way.
I started thinking about this topic more and more recently when analyzing why I was gravitating toward particular brands. I find that I, like a lot of consumers, can easily see through brands’ promotional attempts at having a personality, and I’m constantly faced with brands that do what they ‘think’ displays a personality through social media posts. We’ve all seen the posts with funny videos or current events, but if there isn’t a strategy behind what the brand really is about these efforts will fall short. The brand that made me really look into this — and in my opinion is knocking it out of the park — is Warby Parker. This New York-based company is changing the eyewear industry through its “…rebellious spirit and lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price point.”
Are you a creative thinker and communicator? Do you pride yourself on a high-quality work ethic and attention to detail? Do you aspire to join a results-oriented team to help develop your professional skills while working alongside senior-level executives? If you answered yes, this is the internship for you.
Registration for SXSW 2013 opened earlier this month, sending thousands scurrying to reserve their badges and lodging for the annual interactive bonanza. In thinking about my SXSW experience this year, one quote comes to mind:
Welcome to the new Zenzi.com!
Can creating more entrepreneurs solve critical global issues such as youth unemployment and slow economic growth? After attending the G20 conference in Mexico City with 400 other young business leaders, I definitely say YES! The communiqué identified five key actions to drive economic growth, innovation, job creation and social cohesion.
CBS vs. ABC – It’s the main event, and CBS isn’t even thinking about pulling punches, a reality made evident in the statement CBS released yesterday. The fictional and tongue-in-cheek press release was entitled: “CBS Announces Development of “Dancing on the Stars,” An Exciting and Completely Original Reality Program That Owes Its Concept and Execution to Nobody at All.”
Every year, my entrepreneur group (EO) goes on a global retreat. For a few days, we escape the stressful demands of our fast paced businesses and focus on the fun stuff. Last year, we hiked Machu Picchu and explored the ancient ruins of Peru. Going into this year’s trip, I worried that incredible experience might be hard to top. I quickly realized otherwise when we pulled into the gates of Nitro City Panama.
We all hear that media relations is changing – no freakin’ kidding. We’re also changing the way we make coffee (hello, Keurigs), host meetings (hello, video conferencing), and get around (to be honest, I still don’t understand Segways).