At a loss for news? Stuck in a rut on the next major campaign to incite interest in your brand? Very rarely is there “nothing” to talk about. The following is a quick data download from our collective team of innovators on proven tactics and ideas that, when done right, can generate interest.
Advertising experts weighed in on their favorite Super Bowl ads on TV in articles and newspapers across the country as they typically do. But this year, for the first time, consumers had the final say when they picked the winner in the USA TODAY/Facebook Super Bowl Ad Meter.
Super Bowl Sunday was again this year the most-watched television broadcast, drawing over 111 million people last Sunday. With ads costing $3.5 million per 30-seconds, many major brands pulled out all the stops—from celebrities, to animation and special effects, and even emotional spots to draw on our heartstrings.
We’re three weeks into the new year and just about every social media, public relations and marketing blog has weighed in what they think are the “Top Social Media Blunders of 2011.” To a PR professional, these faux pas are the stuff of nightmares, so read at your own risk. We’ve rounded up our top list of lists, but we’ve also included a few social media blunders from consumer companies below. Hopefully, there are a few lessons we can all learn from these.
As a parent, the first place you may go when little Suzy or Johnny gets sick or acts up (and you want to find out how to deal with it) is on the Internet. If you do, you are not alone.
At first I thought I should refrain from blogging about the very recent passing of Steve Jobs since everyone is talking about it already. Then I thought about it some more and decided this iconic man deserves all the recognition he can get.
Zenzi Client Featured in Businessweek: Dubbed a Weather Seer
Stephen Bennett, founder and chief scientist of EarthRisk Technologies, headlined the innovation news in Bloomberg Businessweek yesterday. Bennett began his meteorologist career at a young age, moved on to radio and TV forecasting then soon excelled in meteorology research and business.
While the summer may be a good time to kick back and relax, especially with the recent record temps, it has also been a busy one for Zenzi clients. No rest & relaxation for these company execs.
The conversation surrounding what motivates us as consumers to like, or connect with a brand online is constant. Virtually every brand is out there, everyday on the front lines of social networks asking, requiring, and sometimes begging to be liked. What is it that motivates us to click that “Like” button?
Zenzi Client, Trilogy by Shea Homes Active Adult Communities, has been getting a lot of press lately for its forward-thinking designs, great value and cutting edge green features.