The White House announced the Startup America campaign in January to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. According to President Obama, “Entrepreneurs embody the promise of America: the idea that if you have a good idea and are willing to work hard and see it through, you can succeed in this country. And in fulfilling this promise, entrepreneurs also play a critical role in expanding our economy and creating jobs.” Chaired by AOL’s Steve Case, the Startup America Partnership is a private sector program launched in conjunction with the White House initiative to mobilize resources to help entrepreneurial companies to grow. Efforts will focus on contributing funds to proven models or developing new programs and efforts.
The Communities Take Root program was featured along with a profile of Zenzi in this month’s O’Dwyers PR Report. We love this incredible cause marketing campaign!
If we were giving out awards here, Chiquita would win for the best crowd-sourced branding campaign. The company asked folks to redesign the iconic stickers on its bananas, then actually produced the 18 designs that got the most votes in an online contest. Normally, kicking a branding scheme to the masses gets you a little buzz and a lot crappy design. But by confining the competition to miniscule stickers (and not, say, involving the company’s entire identity), Chiquita kept the stakes small — literally. Put another way: They got a little buzz and who cares if they got crappy design? Which they didn’t. Most of the winning stickers are pretty cute.
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