The Communities Take Root program was featured along with a profile of Zenzi in this month’s O’Dwyers PR Report. We love this incredible cause marketing campaign!
Tragedy struck Japan yesterday evening, Thursday, March 10, 2011 at 9:46 PM (PST) when an earthquake with a magnitude of 8.9 hit the east coast of Honshu, Japan. This is the 5th largest earthquake to hit the world since 1900. Repercussions of the earthquake include countless aftershocks, thousands dead, missing or injured, and tsunami warnings across the Pacific Coast.
San Diego nonprofit expands to bring best practices in environmental and social responsibility to a national audience.
The Green Chamber of San Diego County today announced its move to become a national organization, now known as the U.S. Green Chamber of Commerce. The U.S. Green Chamber will provide education, advocacy and visibility to empower businesses to grow through environmentally and socially responsible practices.
If we were giving out awards here, Chiquita would win for the best crowd-sourced branding campaign. The company asked folks to redesign the iconic stickers on its bananas, then actually produced the 18 designs that got the most votes in an online contest. Normally, kicking a branding scheme to the masses gets you a little buzz and a lot crappy design. But by confining the competition to miniscule stickers (and not, say, involving the company’s entire identity), Chiquita kept the stakes small — literally. Put another way: They got a little buzz and who cares if they got crappy design? Which they didn’t. Most of the winning stickers are pretty cute.
Read the full story here …