The Ravens took the Ring over the 49ers …But for many, the Superbowl also represents the Olympics of creativity when it comes to TV spots. So, who took the game when it comes to brand creative on the tube and on Twitter?
The Social Values Project™ blends cutting-edge psychology, marketing and data science to get to the heart of what motivates people’s behavior. Our proprietary insights tool helps businesses connect with customers and employees on a deeper level using authentic content that speaks to their inner values, needs and desires.
The list of necessary paraphernalia to stay properly connected to the rest of the world is increasing at a zinging speed. Today, news is broadcast across so many social media platforms I’m convinced there’s money in creating Pinagram and Twitbook (perhaps my “entrepreneurship” is needed elsewhere though). Following the social media trend, the number of portals available to access information has increased, as well.
One of the questions I asked Drew Frey, the social media and community manager of the tech startup SocialEngine and FanMix, was ‘where he saw himself professionally in 5 years.’ His immediate response was to throw his hands in the air dramatically, and quip “Whoa! I’m so nervous! I feel like I’m really on a job interview here. Jeez!” which of course made me chuckle. But then he paused pensively, formulating a genuine reply, and said, “Well, It’s kind of weird, but I honestly love what I’m doing.
With communications channels exploding and more ways than ever to spend your marketing dollars, staying focused is mission critical. Having trouble prioritizing? Never fear! To get maximum mileage out of your efforts, check out Zenzi’s top 3 must-have tactics from storytelling to social business.
Zenzi Communications has been selected by the San Diego Film Festival as their local agency of record for 2013.
Looking at the world through the lens of food and the dishes we eat, prepare, and order around the world is like looking at the world through rose-colored glasses.
At least that’s the way Jossie Auerbach sees it, along with countless others in the
ever-growing Forkly network.
It used to be Product, Price, Place, Promotion—these were the four principals of marketing that were drilled into your head throughout college that you needed to address to make sure you had it all covered. Well, after years and years of practicing and embracing the four P’s, I am here to tell you that it is not true. There is a 5th P—it always existed to some degree, but especially today, if you are not thinking about and planning for that P, you are in trouble.
Spread some holiday cheer in your office this year with DIY upcycled gifts for your co-workers!
Dedicated, driven, and confident enough to know she’s more than capable, Grace Boyle is living proof of someone who works hard and reaps the benefits.