Just as the internet and information technology has made matching in other domains (e.g. classified ads or home buying) more efficient, values based matching in the labor market is bound to be a problem tackled by data science teams at online companies in the near future.
Is it time to say goodbye to press releases? It is a topic that has been debated recently as companies consider a plethora of other marketing techniques to get their message out there, Google starts to crack down on promotional links in press releases, and organizations increasingly become their own ‘publishers’ of content.
While it is certainly preferable to explicitly collect data on values from your customers, that may not always be feasible. However, you may already have data that helps you understand your customer’s values. Data on social interactions, openness to new experiences, and location can give you hypotheses that you can test more rigorously in your marketing and communications campaigns.
Zenzi Communications is looking for a fall semester intern to get a hands-on experience in the exciting world of marketing, public relations, communications, social media and more. Apply at email@example.com
Somewhere along the way, the purpose of a press release changed for some companies. And Google took note.
Yes, it’s true. Money can equal happiness for your and your customers. Just maybe not the ways you initially thought…
What’s social business all about? It means leveraging the power of social media to your advantage, whether it’s building relationships with customers or spreading the word about your company. It’s using new channels and platforms to better market your products and services, improve loyalty, create brand advocates, grow revenues, empower employees, and solve other problems. A successful social business strategy requires a combination of organizational resources and action. Thinking about diving in?
One of the more talked about trends in marketing recently is “happiness marketing,” which describes an attempt by many brands to associate their offerings with increased happiness for the consumer. Coca-Cola’s “Open Happiness” campaign and Zappo’s “Delivering Happiness” messaging are just two examples of how brands are capitalizing on consumer demand for products and services that help them satisfy their psychological needs, as opposed to basic, utilitarian needs.
Zenzi and GrowTeam have partnered on the launch of a new social business platform that makes it easy for companies to monitor their brand presence and publish content across multiple online channels.
Forget about logging into several different sites to manage pages and stay on top of reviews about your company. Imagine getting updated news and trends about your industry and competition delivered to your desktop instantly.
During my recent trip to Nicaragua, in between peering into the fiery Masaya volcano and swimming in the beautiful Laguna de Apoyo, I asked my good friend and guide Orvin Dublin of Nicascapes how I could give back.