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FoodBev.vom_7.6.10.pdf

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chiquita-sticker-28421.pdf

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Chiquita_bananas.pdf

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www-zoyobranding-com.pdf

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Next Case
Previous Case

Chiquita

Banana Sticker Campaign

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Insights

A brief description of the insights found or discovered

Challenge: re-energize an iconic brand for a younger generation
Banana consumption is highest among children and seniors: goal was to build loyalty and product preference among 13 -35 year olds
Zenzi’s goal? Give younger generations a reason to connect emotionally, driving traffic to EatAChiquita.com and ultimately to the produce aisle

Tags/Keywords

call-to-entry
chiquita
consumer goods
contest
crowdsourcing
food marketing
food pr
marketing
marketing to millennials
pitching mainstream media
pr
product marketing
promotions
rebranding
social media
social media marketing
sticker campaign
targeting new demographic

Results

A selection of media attention this campaign received

Play FoodBev.vom_7.6.10.pdf Video
Play NYT_CLIP.pdf Video
Play chiquita-sticker-28421.pdf Video
Play Chiquita_bananas.pdf Video
Play www-zoyobranding-com.pdf Video

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2235 Encinitas Blvd. Suite 212
Encinitas, CA 92024
Phone: 760 635 9320

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