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Edy's Fruit Bars

Communities Take Root

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Insights

A brief description of the insights found or discovered

Challenge: drive awareness and sales of new antioxidant-rich Dreyer’s and Edy’s Fruit Bars flavors
Health-conscious consumers are faced with more choices than ever for snack-time: goal was to cut through the clutter of 40,000+ new products introduced each year to drive awareness and sales of the new flavor extension
Zenzi’s goal? Increase engagement for entire Fruit Bars line of products, leading with antioxidant product innovation

Tags/Keywords

consumer engagement
consumer goods
consumer packaged goods
event marketing
food marketing
marketing
new product launch
pitching mainstream media
pr
pr launch
product differentiation
product innovation
social media

Results

A selection of media attention this campaign received

Play Better_Homes_&_Gardens_Diabetic_Living_5.25.11.pdf Video
Play Communities Take Root Video
Play Real_Simple_7.1.11.pdf Video
Play Shape_7.1.10.pdf Video

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