Emergen-C Pink (Keep A Breast Foundation ) > Work

Challenge: drive awareness for marketing partnership between Alacer Corp., makers of vitamin drink Emergen-C and Keep A Breast Foundation, a non-profit dedicated to youth breast-cancer education
Consumers needed to differentiate the Keep A Breast Foundation from other breast cancer nonprofits with a focus on breast health among 18 – 35 year old demographic: goal was to generate influencer awareness, increase brand recognition and drive monetary donations in a younger demographic
Zenzi’s goal? Speak to youth in a relatable, authentic way, outside the typical platforms through a college tour with the surf and action sports industry to differentiate Keep A Breast from other non-profits and drive monetary donations.