Zenzi

Trilogy by Shea Homes

Lifescape

13_sized

Insights

A brief description of the insights found or discovered

Challenge: Build comprehensive social media and digital PR campaign to promote online personality assessment tool for Trilogy Active Lifestyle Communities (The quiz gave active adults insight into their personality types related to where they would like to live)
With social media engagement among users 55+ nearly doubling in one year, boomers are no longer intimidated by the technology and are choosing to connect with family, friends and loved ones across multiple platforms
Zenzi’s Goal? Grow online audience, increase participation in events and create opportunities to introduce Trilogy Lifestyle to prospective customers

Results

A selection of media attention this campaign received

Related Case Studies

Similar to Lifescape

Trilogy by Shea Homes

SheaXero

National award winning home builder, Trilogy by Shea Homes, launched SheaXero™ - The No Electric Bill Home.