Lil' Drums (Nestle Drumstick) > Work

Challenge: drive sales of new Lil’ Drums, the first major product line extension in decades
The Drumstick Brand needed to be re-energized among modern families, while maintaining its nostalgic, emotional resonance: goal was to bring the Drumstick brand top-of-mind in consumers in a modern light
Zenzi’s goal? Drive awareness and trial of entire Drumstick product line by targeting young moms, engaging consumers through a “Lil’ Drums Lil’ Heroes” contest, and saturating national and regional media