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TIME_3_9_12_No_Electricity_Bills__How_Some_Green_Homes_Have_'Net-Zero'_Electricity_Costs___Moneyland___TIME.com.pdf

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Trilogy by Shea Homes

SheaXero

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Insights

A brief description of the insights found or discovered

Challenge: introduce socially and environmentally conscious boomers looking for green home features to save money, the environment with SheaXero
Over 40 million “green boomers” in the U.S. make up more than half of the country’s 79 million baby boomers (AARP)
Zenzi’s goal? Drive traffic to SheaXero Design Studios and all online properties by positioning SheaXero as the affordable standard, net zero home.

Tags/Keywords

boomers
cnn
construction
coverage in usa today
coverage on cnn
green
green marketing
green pr
green product launch
home building
marketing
net-zero
new product launch
pitching mainstream media
pr
pr launch
public relations
usa today

Results

A selection of media attention this campaign received

Play TIME_3_9_12_No_Electricity_Bills__How_Some_Green_Homes_Have_'Net-Zero'_Electricity_Costs___Moneyland___TIME.com.pdf Video
Play Inman_3_5_12Demand_spikes_for_zero-energy-cost_homes_-_Yahoo!_Real_Estate.pdf Video
Play 2_21_12_MNN.pdf Video

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2235 Encinitas Blvd. Suite 212
Encinitas, CA 92024
Phone: 760 635 9320

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