dethemedetheme

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3 ingredients for successful psychographic targeting

3 ingredients for successful psychographic targeting Feel like your marketing efforts are lacking something, but not sure what? Tapping into psychographics can be the the missing link to turn a mediocre marketing campaign into something memorable. You don’t need to be a psychologist or a data scientist to tap into the innate values and psychographics of your customers. Just follow these three simple steps and you’ll be on your way to forging deeper, more profitable relationships with your customers. Step 1: Tap into what gets people excited. Great brands are ones that people not only buy, they buy into. As society has

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What is Values Marketing?

What is Values Marketing? The Values Marketing movement is growing among marketers who are seeking to understand more about their customers and prospects. But what exactly do we mean by Values Marketing? When most people think of values, they think of words like trust, integrity, honesty, loyalty, or any number of other qualities or ideals that people live by. Some may associate values with political concepts. Depending on one’s worldview, they may conceive of values in terms of family, religion, personal freedom, service to others, concern for the environment, or many others. All of these conceptions of values are accurate

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Marketing to Millennials is Pointless

We’ve all seen them. They seem to be everywhere these days. Articles, advice, seminars, videos, and blog posts teaching us how to market to “Millennials”. Seemingly the holy grail of marketing audiences these days, Millennials are defined as the generation of individuals ranging from 18-37 years old, depending on who you ask. Because of the sheer multitude of Millennials (about 40-70 million, varying by expert opinion), and their presumed purchasing power over the next several years, this group has become a prime target for many brands. Most companies are attempting to reduce this massive population segment into a single set

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Increase the Effectiveness of Content Marketing

Get into the hearts and minds of your customers A recent study by Forrester revealed that though 75% of marketers are increasing their content marketing budgets this year, over half feel that their efforts are largely ineffective, and 26% more feel that their efforts are “neutral”. The increase in spending clearly indicates that marketers believe content can have a big impact on sales. So why are so many failing to achieve their goals? At Zenzi, we know that it’s not just about publishing content, but publishing the RIGHT content. We know that pushing out messages doesn’t work. To make an impact, you’ve

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4 Ways to Connect More Deeply with Customers

Do you ever wish your company could develop a cult following like Apple, Zappos, or REI? What do they know about connecting with customers that others do not? Here are 4 tips to understand consumer behavior and build audience engagement. Marketing today has changed drastically from just a few years ago, and it is never going to be the same. Customers are doing more of their own independent research: studies show that 70% of purchasing decisions are made before your prospect engages with your brand. Additionally, resistance to traditional advertising is growing: ad blocker usage rose 30% worldwide year over year, and the

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Beyond Demographics: How Values Impact Customer Decisions

Are you worried that your digital marketing efforts aren’t delivering results? Because most marketers haven’t embraced the widespread changes in consumer behavior, marketing inefficiency has become a $958,000,000 problem. The statistics are staggering: 77% of online ads are never even seen. (Sticky) 50% of clicks on mobile ads are accidental. (Goldspot media). You’re more likely to survive a plane crash, birth twins, summit Mt. Everest, or get into MIT than click on a banner ad. (Marketing Insider Group) Marketers that focus solely on demographics risk missing more than 70% of potential shoppers. (Google) As an alternative to mass marketing, values

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Zenzi Communications Forms World’s First Values Marketing Agency

Award-winning firm connects with customers on a deeper level by uncovering core values and purchase motivations After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Backed by over 40 years of proven academic research, Zenzi’s approach uses sentiment analysis, social listening, and surveys to help brands uncover the inner motivations of their best customers. The resulting insights become a strategic roadmap leading to more effective campaigns. Since launching the new marketing method, the agency has

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What is Values Marketing?
Marketing to Millennials is Pointless
4 Ways to Connect More Deeply with Customers
Beyond Demographics: How Values Impact Customer Decisions