The Zenzi Mission

Listen closely, and you might hear it. It began as a frustrated whisper and has reached a crescendo of unified voices. From marketing offices to executive boardrooms, advertising agencies to content marketing conferences, marketers are asking the same question again and again:

Is all of this effort paying off? Is this stuff even working any more??

Whether you’ve been marketing for 6 months or 16 years, one thing is abundantly clear. Marketing today is not the same as it was a few years ago. In fact, it will never be the same again.

Let’s face it: no one wants to be marketed to anymore. The truth is, we probably never did. But advances in technology have enabled us to block digital ads, fast forward through commercials, and opt out of unwanted messages in the blink of an eye. What’s more, these same technologies have given us unfettered access to more data than ever before.

So, with the world’s information at our customer’s fingertips, and the ability to control what they see, and when…. How do marketers break through??

Here’s the hard truth: It’s impossible for customers to feel a connection when brands aren’t speaking the right language. Just because something is a hot new trend or going viral on Snapchat, it doesn’t mean that it’s going to resonate with your audience.

According to Gallup Research, the vast majority of customer buying decisions are influenced by emotional factors. Therefore, uncovering the emotional and psychological needs of your customers can radically improve the customer experience (and your bottom line).

Speaking to values is our mission at Zenzi, and the central credo of the Values Marketing movement.

To learn more about the values marketing movement, and
to receive a free 15-minute assessment of your brand values, download our e-book.