Conduct deep analysis of your brand and customers to determine ideal positioning and audience segmentation
Survey current and prospective customers and pinpoint key demographic and psychographic characteristics
Supplement survey results with additional research, including social sentiment and text analysis, social engagement studies, analysis of customer reviews/testimonials and direct customer interviews
Analyze your brand alongside top competitors to gauge similarities, gaps and areas for differentiation. Includes evaluation of top performing content across social and digital channels
Provide Customer Insight Report (CIR), including profile of customer’s values, interests, unique needs, motivators & pain points
Cost will vary based on amount of data analyzed and scope of survey respondents
Values-based Messaging
Based on research results, Zenzi will create a values-based messaging guide including the following components:
Provide comprehensive Values Insights Report (VIR), providing recommendations for implementing research findings into marketing strategies
Develop persona(s) of target customers and their motivations during each step of the customer journey
Provide detailed information about messaging preferences, buying behavior and how segments prefer to engage with brands
Develop key messages customized for your audiences’ specific values and needs
Create and provide a Communication Guide, outlining messaging, tone, voice, and personality guidelines
Provide a list of influencers, bloggers and media outlets that are aligned with the values of core audiences and the brand
Conduct session with stakeholders to share recommendations and findings
Values-based Campaigns
Create opportunities for integration of values-based insights
Provide campaign ideation for digital content, public relations, social media and/or influencer marketing
Evaluate and optimize social media advertising and digital media efforts
Develop written and video content for social media, websites, blogs, landing pages, e-newsletters
Make recommendations for syndicating content across marketing channels
Act as strategic adviser for website content and user experience, as needed
Provide analysis of customer values over time
Campaign costs vary and are customized based on individual campaign goals
For a free Values Marketing consultation, please contact Julie Lyons at julie@zenzi.com, or (760)635-9320
Our Clients
"It has been a pleasure collaborating with Zenzi to extend our Social Media Community Management efforts. Zenzi has been able to supplement our frequency and reach of social engagement while delivering excellent customer service, brand voice and engagement with our consumers. Along with Community Management they have been integral in ...
"We have been very happy with our relationship with Zenzi. Their work has had clear ROI for the brand and their expertise across social and digital media, blogger campaigns, and traditional PR has helped us to streamline our marketing efforts. We get a big bang for our buck."Melissa Porter, Vice ...
"On behalf of Rancho Mission Viejo and the entire Marketing Department we have had nothing but a positive experience working with the Zenzi team over the course of the last several years. Their organization continues to offer an enormous amount of insight and discovery related to our social media strategy ...
