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\r\n Holiday Shopping: A Values-Based Guide<\/a>\r\n <\/div>\r\n
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It\u2019s beginning to look a lot like the holiday season, even if at the culmination of a very turbulent 2020, we\u2019re not sure exactly what that means. The presence of Christmas, Hanukkah, and other celebrations at the end of the year take over the social…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Deep Dive: achievement seekers<\/a>\r\n <\/div>\r\n
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It\u2019s time to level up. We\u2019ve reached the final deep dive of our Values Wheel types, and like the last runner in a relay, our Achievement-Seekers will bring it home with an intensity, drive and stamina unmatched by any other Values type. Forget \u201clast but…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Trump, Biden, and The Power of Values<\/a>\r\n <\/div>\r\n
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As a values-based marketing agency, Zenzi believes that values are the driving force behind much of human behavior, including many of the buying decisions people make as consumers. To find evidence of the importance of values, look no further than the recent presidential election, where…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Deep Dive: Security Seekers<\/a>\r\n <\/div>\r\n
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It\u2019s fitting that this post is being published a few days shy of Halloween, because we\u2019re talking about some real creatures here \u2026 creatures of comfort, that is. Welcome to the Security-Seeking section of the Zenzi Values wheel. And what a welcome it is! These…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Zenzi Team Values: Where we stand<\/a>\r\n <\/div>\r\n
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Here at Zenzi, we believe there is an order to things \u2026 and that order is \u201cvalues first.\u201d Our marketing ethos is one which derives reason for every decision from the emotional and psychological values a person was raised with and\/or developed. If someone prioritizes…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n DEEP DIVE: Tradition Seekers<\/a>\r\n <\/div>\r\n
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Brush off your history books, bring your family pictures to the table, and pour yourself a glass of home-brewed iced tea, because we\u2019ve landed in the land of the free, home of the brave, territory of the Tradition-Seekers. These familiarity-oriented folks may be more old-fashioned…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n The Psychology of Retro Branding<\/a>\r\n <\/div>\r\n
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Recent trends in marketing show that things are trending retro in 2020. Brand logos are being designed in styles that hearken back to the 1970\u2019s, and \u201cold school\u201d coffee brands such as Folgers are doing especially well this year, compared to Starbucks and other newer…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Deep Dive: Purpose Seekers<\/a>\r\n <\/div>\r\n
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There are those who see the world for what it is, and then there are those who see the world for what it could be. Their passion lies in the potential of all things, and their existence is pledged to bridging the \u201cwhat is\u201d to…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n DEEP DIVE: Freedom Seekers<\/a>\r\n <\/div>\r\n
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Nomadic, sporadic, and at times, enigmatic \u2026 ah yes, we\u2019ve arrived into the Freedom-seeking territory of Zenzi\u2019s Values Wheel. So who are these people? They are the free spirits who set up their creative caravans past the limits of where others have treaded and retreated….<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n DEEP DIVE: PLEASURE SEEKERS<\/a>\r\n <\/div>\r\n
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Here at Zenzi, we adhere to a system of Values Types that organizes the emotional and psychological motivations behind behavior and consumer habits into six main categories \u2014 Pleasure, Freedom, Purpose, Tradition, Security, and Achievement. We\u2019re going to be diving into the waters of each Value…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":3}