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\r\n Influencer Marketing Trends with Zenzi a product of Aletheia<\/a>\r\n <\/div>\r\n
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What\u2019s in store for 2023 in terms of Influencer Marketing? We could make several recommendations, but we\u2019ve broken down three major trends for your marketing mix this year. Even if you don\u2019t know exactly what Influencer Marketing is, you probably do know that it is a hot buzzword in the industry. It has become a fast-growing form of online marketing, quickly earning a spot in many brands\u2019 marketing strategies. Here at Aletheia Marketing & Media, we have a unique approach to our influencer campaigns, which includes linking a determined Values Seeker to your influencer. With the noted trends for 2023…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Spending Habits to Anticipate this Holiday Season<\/a>\r\n <\/div>\r\n
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With the holidays coming up and so much uncertainty around the economy, consumers are pinching their pennies more than in other years.  A recent Zenzi survey confirmed that 7 in 10 people are either \u201cvery\u201d or \u201csomewhat\u201d concerned about an upcoming recession, and 61% of people said they are spending less on discretionary purchases in anticipation of an upcoming recession. Given consumer\u2019s wariness, what can your business do to \u201crecession-proof\u201d itself this holiday season? How can you be sure you are targeting the right audience with the right messaging to thrive in what figures to be a less robust holiday…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Intersectionality, Values, and Data Privacy<\/a>\r\n <\/div>\r\n
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Intersectionality, Values, and Data Privacy For the last post in our intersectionality series we will take a look at data privacy. With data breaches and cookie policies becoming an increasingly frequent news topic, many people are paying more attention to their digital footprint and holding companies accountable when it comes to their data. In this post, we\u2019ll see which values and generations are most concerned about data privacy, and how those variables intersect. Values and Data Privacy We asked our survey participants to report how concerned they are with data privacy and security on a 7-point scale  from \u201cnot at…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Intersectionality, Values, and Digital Ads<\/a>\r\n <\/div>\r\n
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Intersectionality, Values, and Digital Ads Continuing our series on intersectionality and digital behaviors, this time we are going to focus on digital advertisements. Specifically, who is most likely to click on digital ads and make purchases based on personal recommendations? And how can that information help digital marketers target the right audience with the right message? We\u2019ve seen the pivotal role values play in predicting social media usage, and we\u2019ll see a similar story when it comes to values and digital advertisements. Values and Digital Ads We asked participants to report how often they click on online ads on a…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Intersectionality, Values, and Social Media (Part 2)<\/a>\r\n <\/div>\r\n
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In our last post, we looked at the intersection of generational status and values as it relates to which social media platforms people use. We saw that values are a key component in an audience profile and we discussed the blind spots digital marketers may encounter if they focus solely on demographics. In this post we will look at the roles values and generational status play in how much time people spend on social media, and how important social media is in their lives. Time on Social Media It\u2019s no secret that social media has become a huge part of…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Intersectionality, Values, and Social Media (Part 1)<\/a>\r\n <\/div>\r\n
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In the last several years, the concept of intersectionality has become increasingly prevalent in cultural conversations. The goal of intersectionality research is to understand the combined influence of two (or more) variables on a particular outcome. Intersectionality research dates back to the 1980\u2019s when the term was coined by Kimberle Crenshaw to bring attention to the struggles faced by African-American women in the workplace and broader society. More recently, marketers have begun using intersectionality research to examine the multiple identities of their target audiences. Seeking to enhance our values-based marketing methodology, Zenzi wanted to examine how values intersect with traditional…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n 3 Lessons in green marketing<\/a>\r\n <\/div>\r\n
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If you want tourists to stop and take pictures in front of your building, you paint it bubblegum pink. If you want to target a Purpose-seeking audience with marketing campaign about the health of the environment, you paint it green. But there\u2019s an important distinction between campaigns that translate into actual impact towards a cleaner planet, and ones that have the veneer of a helping hand, but are actually sneaking their hands into consumers\u2019 wallets. This discrepancy has real repercussions for the entire arena of eco-friendly marketing \u2014 according to Harvard Business Review, 65% of people say they want to…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Feminism in marketing: how far have we come?<\/a>\r\n <\/div>\r\n
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In 2000, a movie called What Women Want was released. Its rom-com plot focused on an arrogant male advertising exec who suddenly, magically, can hear the thoughts of women, and is thus struck by the horror of realizing most females think he\u2019s terrible. He then softens into a stand-up guy who is a shoulder for his daughter to cry on and also rides off into the sunset with his boss (!!) from whom he stole ideas earlier in the film (!!!). It\u2019s \u2026 a lot.  It\u2019s also a sign of its times. 20 years ago, at the turn of the…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Freedom-Seekers Shop (The fun way!)<\/a>\r\n <\/div>\r\n
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Freedom seekers may pride themselves on the belief that their decision-making is spontaneous, and subject to constant and instantaneous inspiration, thus defying prediction or falling prey to corporate strategies \u2026 but the fact is at the end of the day they are still just consumers. While the ideologies that govern them may not be traditional, even unconventional behavior can be analyzed. This is not a cynical take, and in no way lessens the powerful innovative energy that these individuals possess and bring to the market (nor how much better we all are for it). In understanding what is, at surface…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How a Pleasure-Seeker Makes A Purchase<\/a>\r\n <\/div>\r\n
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As a marketing agency, we exist to help make connections across the consumer experience \u2014 to make sense and strategy between the \u201cwho\u201d and \u201cwhat,\u201d to blend creativity and logic between the \u201cwhen\u201d and \u201cwhere.\u201d But while those variables are determined on a client-by-client basis, the \u201cwhy\u201d is a point of eternal interest and much research and discourse for Zenzi. After breaking down each of the 6 Values Types in our previous posts, we are now taking a deeper look behind the persona into why the values people prioritize shape the way they purchase, and how that manifests.  Our first…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":4}