{"status":"ok","elements":"
Freedom seekers may pride themselves on the belief that their decision-making is spontaneous, and subject to constant and instantaneous inspiration, thus defying prediction or falling prey to corporate strategies \u2026 but the fact is at the end of the day they are still just consumers….<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
As a marketing agency, we exist to help make connections across the consumer experience \u2014 to make sense and strategy between the \u201cwho\u201d and \u201cwhat,\u201d to blend creativity and logic between the \u201cwhen\u201d and \u201cwhere.\u201d But while those variables are determined on a client-by-client basis,…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
It\u2019s beginning to look a lot like the holiday season, even if at the culmination of a very turbulent 2020, we\u2019re not sure exactly what that means. The presence of Christmas, Hanukkah, and other celebrations at the end of the year take over the social…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
It\u2019s time to level up. We\u2019ve reached the final deep dive of our Values Wheel types, and like the last runner in a relay, our Achievement-Seekers will bring it home with an intensity, drive and stamina unmatched by any other Values type. Forget \u201clast but…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
As a values-based marketing agency, Zenzi believes that values are the driving force behind much of human behavior, including many of the buying decisions people make as consumers. To find evidence of the importance of values, look no further than the recent presidential election, where…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
It\u2019s fitting that this post is being published a few days shy of Halloween, because we\u2019re talking about some real creatures here \u2026 creatures of comfort, that is. Welcome to the Security-Seeking section of the Zenzi Values wheel. And what a welcome it is! These…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
Here at Zenzi, we believe there is an order to things \u2026 and that order is \u201cvalues first.\u201d Our marketing ethos is one which derives reason for every decision from the emotional and psychological values a person was raised with and\/or developed. If someone prioritizes…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
Brush off your history books, bring your family pictures to the table, and pour yourself a glass of home-brewed iced tea, because we\u2019ve landed in the land of the free, home of the brave, territory of the Tradition-Seekers. These familiarity-oriented folks may be more old-fashioned…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>
Recent trends in marketing show that things are trending retro in 2020. Brand logos are being designed in styles that hearken back to the 1970\u2019s, and \u201cold school\u201d coffee brands such as Folgers are doing especially well this year, compared to Starbucks and other newer…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>