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\r\n 3 Lessons in green marketing<\/a>\r\n <\/div>\r\n
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If you want tourists to stop and take pictures in front of your building, you paint it bubblegum pink. If you want to target a Purpose-seeking audience with marketing campaign about the health of the environment, you paint it green. But there\u2019s an important distinction…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Feminism in marketing: how far have we come?<\/a>\r\n <\/div>\r\n
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In 2000, a movie called What Women Want was released. Its rom-com plot focused on an arrogant male advertising exec who suddenly, magically, can hear the thoughts of women, and is thus struck by the horror of realizing most females think he\u2019s terrible. He then…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How Freedom-Seekers Shop (The fun way!)<\/a>\r\n <\/div>\r\n
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Freedom seekers may pride themselves on the belief that their decision-making is spontaneous, and subject to constant and instantaneous inspiration, thus defying prediction or falling prey to corporate strategies \u2026 but the fact is at the end of the day they are still just consumers….<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n How a Pleasure-Seeker Makes A Purchase<\/a>\r\n <\/div>\r\n
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As a marketing agency, we exist to help make connections across the consumer experience \u2014 to make sense and strategy between the \u201cwho\u201d and \u201cwhat,\u201d to blend creativity and logic between the \u201cwhen\u201d and \u201cwhere.\u201d But while those variables are determined on a client-by-client basis,…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Holiday Shopping: A Values-Based Guide<\/a>\r\n <\/div>\r\n
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It\u2019s beginning to look a lot like the holiday season, even if at the culmination of a very turbulent 2020, we\u2019re not sure exactly what that means. The presence of Christmas, Hanukkah, and other celebrations at the end of the year take over the social…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Deep Dive: achievement seekers<\/a>\r\n <\/div>\r\n
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It\u2019s time to level up. We\u2019ve reached the final deep dive of our Values Wheel types, and like the last runner in a relay, our Achievement-Seekers will bring it home with an intensity, drive and stamina unmatched by any other Values type. Forget \u201clast but…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Trump, Biden, and The Power of Values<\/a>\r\n <\/div>\r\n
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As a values-based marketing agency, Zenzi believes that values are the driving force behind much of human behavior, including many of the buying decisions people make as consumers. To find evidence of the importance of values, look no further than the recent presidential election, where…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Deep Dive: Security Seekers<\/a>\r\n <\/div>\r\n
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It\u2019s fitting that this post is being published a few days shy of Halloween, because we\u2019re talking about some real creatures here \u2026 creatures of comfort, that is. Welcome to the Security-Seeking section of the Zenzi Values wheel. And what a welcome it is! These…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n Zenzi Team Values: Where we stand<\/a>\r\n <\/div>\r\n
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Here at Zenzi, we believe there is an order to things \u2026 and that order is \u201cvalues first.\u201d Our marketing ethos is one which derives reason for every decision from the emotional and psychological values a person was raised with and\/or developed. If someone prioritizes…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>

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\r\n DEEP DIVE: Tradition Seekers<\/a>\r\n <\/div>\r\n
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Brush off your history books, bring your family pictures to the table, and pour yourself a glass of home-brewed iced tea, because we\u2019ve landed in the land of the free, home of the brave, territory of the Tradition-Seekers. These familiarity-oriented folks may be more old-fashioned…<\/p>\n <\/div>\r\n <\/div>\r\n<\/div>","max_pages":3}