Values-driven Audiences to Improve Marketing ROI.

Why target audiences based on their values? IT DRIVES PERFORMANCE.

Values are the core psychological drivers that influence how people think, feel, and behave. Values fuel consumer decisions. Decisions drive behavior. When you can target audience segments that are driven by values, your marketing becomes more precise, more powerful, and more profitable.

Why target audiences based on their values? IT DRIVES PERFORMANCE.

Values are the core psychological drivers that influence how people think, feel, and behave. Values fuel consumer decisions. Decisions drive behavior. When you can target audience segments that are driven by values, your marketing becomes more precise, more powerful, and more profitable.

WHAT WE DO.

Zenzi is a premium data offering with audiences built on behavioral science. We make complex human motivations accessible and actionable for digital advertising. Zenzi creates meaningful values-driven segments that enhance campaign resonance and performance.

WHAT WE DO.

Zenzi is a premium data offering with audiences built on behavioral science. We make complex human motivations accessible and actionable for digital advertising. Zenzi creates meaningful values-driven segments that enhance campaign resonance and performance.

OUR VALUES-BASED AUDIENCES DRIVE UP TO 2X HIGHER AD PERFORMANCE OVER GENERAL DEMOGRAPHICS

OUR VALUES-BASED AUDIENCES DRIVE UP TO 2X HIGHER AD PERFORMANCE OVER GENERAL DEMOGRAPHICS

Values are a primary driver of consumer decision-making. Zenzi uses data science and psychology to create a new kind of audience segments that perform for marketers because they constructed based on these primary motivators.

  • The six Zenzi ValuesTypes are grounded in 20+ years of behavioral science.
  • Our experts built over 40 segments to target audiences by ValuesType and life stage including Achievement x Affluent Empty Nesters; Purpose x Young Strivers; and Tradition x Upscale Professionals.
  • Amplify your ad performance across social networks and DSPs by activating them now in LiveRamp Data Marketplace.
  • The six Zenzi ValuesTypes are grounded in 20+ years of behavioral science.
  • Our experts built over 40 segments to target audiences by ValuesType and life stage including Achievement x Affluent Empty Nesters; Purpose x Young Strivers; and Tradition x Upscale Professionals.
  • Amplify your ad performance across social networks and DSPs by activating them now in LiveRamp Data Marketplace.

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