UNLOCK SMARTER REACH WITH VALUES-DRIVEN AUDIENCES
Built on behavioral science and proven to deliver measurable lift across every channel, our audiences connect ads to the core motivations driving consumer decisions.
PROVEN TO PERFORM: INDEPENDENT VALIDATION FROM WARC
An independent study by WARC (World Advertising Research Center) tested Zenzi’s Values-Driven Audiences across multiple categories, including financial services, QSR, and CPG.
The research found that Zenzi values-driven audience targeting significantly improves both engagement and ad efficiency compared to standard demographic targeting.
In one example, a national healthcare brand using Zenzi Audiences achieved up to a 100% lift in CTR versus standard targeting. This proves that aligning media with audience motivations drives measurable ROI.
VALUES-BASED DATA, READY FOR ACTIVATION.
Zenzi makes complex human motivations easy to activate.
We combine behavioral science with data precision to create values-driven audiences that consistently outperform traditional targeting.
Each segment is backed by more than 20 years of research into how personal values shape consumer choices — then scaled deterministically across 150+ million individuals through Claritas’ identity graph.
Zenzi audiences are ready to use across LiveRamp Marketplace, Magnite Curator, and leading DSPs. We help brands and platforms connect media strategy to the real drivers of consumer behavior.
OUR VALUES-BASED AUDIENCES DRIVE UP TO 2X HIGHER AD PERFORMANCE OVER GENERAL DEMOGRAPHICS
Values are a primary driver of consumer decision-making. Zenzi uses data science and psychology to create a new kind of audience segments that perform for marketers because they constructed based on these primary motivators.
Meet the Six Zenzi ValuesTypes
Zenzi translates decades of behavioral science into six distinct ValuesTypes—Achievement, Purpose, Freedom, Pleasure, Tradition, and Security—that represent the motivations shaping consumer decision-making.
Each ValuesType serves as a foundation for 40+ audience segmentations designed to align core motivations with life stage, such as Achievement × Affluent Empty Nesters, Purpose × Young Strivers, and Tradition × Upscale Professionals.
Meet the Six Zenzi ValuesTypes
Zenzi translates decades of behavioral science into six distinct ValuesTypes—Achievement, Purpose, Freedom, Pleasure, Tradition, and Security—that represent the motivations shaping consumer decision-making.
Each ValuesType serves as a foundation for 40+ audience segmentations designed to align core motivations with life stage, such as Achievement × Affluent Empty Nesters, Purpose × Young Strivers, and Tradition × Upscale Professionals.
Need custom audiences or help?
Submit the form to connect with our Zenzi Team today.