Values are the core psychological drivers that influence how people think, feel, and behave. Values fuel consumer decisions. Decisions drive behavior. When you can target audience segments that are driven by values, your marketing becomes more precise, more powerful, and more profitable.
WHAT WE DO.
Zenzi is a premium data offering with audiences built on behavioral science. We make complex human motivations accessible and actionable for digital advertising. Zenzi creates meaningful, value-driven audience segments that enhance campaign resonance and performance.
Get to the Heart of What Motivates People
Values are a primary driver of consumer decision-making. Zenzi uses data science and psychology to create a new kind of audience segments that perform for marketers because they constructed based on these primary motivators.
CREATE POWERFUL CONNECTIONS
Connect on a deeper level by aligning your creative with the ValuesTypes of your target audience.
UNLOCK MARKETING EFFICIENCIES
Improve media performance by building Campaigns.
PREDICT CUSTOMER BEHAVIOR
Identifying your key customers’ ValuesType provides insight into their purchasing habits, brand loyalty, & preferences.