Zenzi is the pioneer of the Values Marketing movement
Our mission is to use psychology and data science to create more effective marketing campaigns.
Why Values are important
First, society is changing. The 24/7 nature of the internet has forever changed the way we interact with each other. People are demanding (and receiving!) more relevant, authentic connections. That’s a good thing.
Second, customers are getting really good at blocking ads. Like, really good. That’s not such a good thing for marketers. In fact, it’s the biggest threat to the $60 billion digital advertising industry.
So how do marketers create successful campaigns in this brave new world? The answer:
Zenzi has surveyed over 250,000 consumers to align their values typography with their communications preferences. When we uncover your customers’ core values, we also reveal the types of stories they like, the images and keywords they prefer, and the specific messages that will influence their purchase decisions. Zenzi has developed the biggest database of values-based insights in the world, enabling us to predict your customer’s preferences with 97% accuracy.
Differentiate from Competition
Using our proprietary text analysis tool and team of behavioral psychologists, Zenzi analyzes the values of your company alongside your competitors. The resulting data reveals areas of overlap and points of differentiation, helping you to align with the right audiences and identify new, untapped market opportunities.
ALIGN WITH MEDIA AND BLOGGERS
There is a vast universe of potential media outlets and influencers that can help your company to increase engagement and earn new customers. But which is right for your brand? By identifying the values of bloggers, media outlets and influencers, Zenzi selects the right platform to tell your brand story. The result? Campaigns that resonate at an emotional level and create lasting trust and advocacy.
INCREASE CONVERSION RATES
Do you have a strategy in place to nurture your leads through the sales funnel? Is your digital content based on your customers’ inner needs and motivations? By using our values insights to improve your multi-channel communications strategy, Zenzi places the right message, in the right place, at the right time to powerfully increase the likelihood of conversion.
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“We have been very happy with our relationship with Zenzi. Their work has had clear ROI for the brand and their expertise across social and digital media, blogger campaigns, and traditional PR has helped us to streamline our marketing efforts. We get a big bang for our buck.”
Melissa Porter
Grocery Outlet, Inc.
“It has been a pleasure collaborating with Zenzi to extend our Social Media Community Management efforts. Zenzi has been able to supplement our frequency and reach of social engagement while delivering excellent customer service, brand voice and engagement with our consumers. Along with Community Management they have been integral in identifying and securing end user testimonials, authentic content, bloggers and brand advocates.”
Brad Callahan
Spectrum Brands/ Kwikset
“On behalf of Rancho Mission Viejo and the entire Marketing Department we have had nothing but a positive experience working with the Zenzi team over the course of the last several years. Their organization continues to offer an enormous amount of insight and discovery related to our social media strategy and framework. Their ability to assess our target audience and craft necessary content while growing our social marketing community has provided much success.”
Are you worried that your digital marketing efforts aren't delivering results? Because most marketers haven’t embraced the widespread changes in consumer behavior, marketing inefficiency has become a $958,000,000 problem. The statistics are staggering..
