dethemedetheme

Zenzi is the pioneer of the Values Marketing movement

Our mission is to use psychology and data science to create more effective marketing campaigns.

Why Values are important

Society is changing.  The 24/7 nature of the internet- combined with a shift toward a more open, transparent society- has forever changed the way we interact with each other. People are demanding (and receiving!) more relevant, authentic connections.

Second, customers are getting really good at blocking ads. That’s not such a good thing for marketers. In fact, it’s the biggest threat to the $60 billion digital advertising industry.

So how do marketers create successful campaigns in this brave new world?  The answer:

Values Marketing

HOW CAN VALUES MARKETING HELP MY BUSINESS?

IMPROVE CONTENT MARKETING

Zenzi has surveyed over 250,000 consumers to align their values typography with their communications preferences. When we uncover your customers’ core values, we also reveal the types of stories they like, the images and keywords they prefer, and the specific messages that will influence their purchase decisions. Zenzi has developed the biggest database of values-based insights in the world, enabling us to predict your customer’s preferences with 97% accuracy.

Differentiate from Competition

Using our proprietary text analysis tool and team of behavioral psychologists, Zenzi analyzes the values of your company alongside your competitors. The resulting data reveals areas of overlap and points of differentiation, helping you to align with the right audiences and identify new, untapped market opportunities.

ALIGN WITH MEDIA AND BLOGGERS

There is a vast universe of potential media outlets and influencers that can help your company to increase engagement and earn new customers. But which is right for your brand? By identifying the values of bloggers, media outlets and influencers, Zenzi selects the right platform to tell your brand story. The result? Campaigns that resonate at an emotional level and create lasting trust and advocacy.

INCREASE CONVERSION RATES

Do you have a strategy in place to nurture your leads through the sales funnel? Is your digital content based on your customers’ inner needs and motivations? By using our values insights to improve your multi-channel communications strategy, Zenzi places the right message, in the right place, at the right time to powerfully increase the likelihood of conversion.

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