What We Do

Get to the Heart of What Motivates People

Values are the guiding principles that drive human thought, emotion and behavior. Zenzi uses data science and psychology to uncover the values of your customers & create more powerful, authentic marketing campaigns.

Research

Understand what drives customer and employee behavior on a deeper subconscious level.

Strategy

Clarify your purpose and build a road map for communications, hiring decisions and more.

Sales & Marketing

Create rich, emotionally- resonant campaigns that align with people’s values and needs.

Employee Engagement

Motivate teams to achieve goals, nurture and grow talent within your company.

Why Values Marketing?

Now more than ever, it’s not just your products and pricing that matter- it’s what you stand for. Research shows people want to buy from companies that align with our values and fill a deeper need in our lives. For marketers, this means that tapping into the emotional desires of customers is critical to building loyalty, advocacy and awareness.

Methodology

Combining 40 years of proven scientific research in the field of Positive Psychology with extensive data analytics, Zenzi has identified six driving values that form the basis of our methodology. Want to learn more about the science behind Values Marketing? Read up here.

Technology

The foundation of our approach is ValueBase®, a sentiment analysis tool developed by Zenzi that extracts psychological markers from online data with 95% accuracy. It can be used to identify trends, examine behavior over time and create more effective marketing messages.

Learn more about Values Marketing and receive a free consultation from Zenzi.

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Get to know us

Our Team

Founded in 2002, Zenzi is the pioneer of the Values Marketing movement. Our award-winning team of trailblazers consists of behavioral scientists, academic researchers and marketers.

Sarah Hardwick

Founder & CEO

Rebecca Wheeler

Marketing Director

Rachel Znerold

Creative Director

Graham Hill

Research Director

Our best work

Featured Clients

Zenzi is privileged to partner with some of the world’s leading brands, motivating and inspiring customers on a deeper level. Our values-based campaigns make a big impact on ROI, averaging a 40% lift in engagement.

Crystal Geyser Water

Juice Squeeze

Native Roots

Lab Properties

Tejava Tea

Snake Oil Cocktail Co.

1977

Outshine Fruit Bars

Featured Industry:

Cannabis & CBD

Find out how cannabis brands can tap into values and emotions to build awareness and loyalty. Download our latest industry research.

Download Now

Testimonials

What Our Clients Say

“Values insights have helped us drive better and more pointed results for multiple clients.”
Power Digital
“Working with Zenzi has been fun and eye-opening! We've been able to create campaigns that truly resonate - because they're rooted in the consumer's own values.”
Brandetize
"Zenzi's work is not only innovative and strategic, it uncovers new levels of consumer insights that move the needle on brand engagement."
Native Roots

News & Research

How to appeal to belief-driven buyers

It’s a new era in marketing, driven by buyers who seek out brands that share their personal be...
Beyond the little black box: How brands are using their values to respond to racial injustice

If there has been one thing that has defined 2020 so far, it has been disruption. First, by an unsto...
5 Ways for Brands to “Bounce Back” after COVID-19

It’s been a challenging few months in the United States and around the world as people grapple with ...
HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America mus...

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For a free 15-minute Values Marketing assessment, fill out this form
or contact Sarah Hardwick directly at Sarah@zenzi.com

250000

Consumers Surveyed

150

Companies Analyzed

Years of Academic Research