Values are the guiding principles that drive human thought, emotion and behavior. Zenzi uses data science and psychology to uncover the values of your customers & create more powerful, authentic marketing campaigns.
An analysis of your and/or your competitor’s social channels to determine trends, sentiment, and other key insights.
Developing an actionable roadmap to support your business’ goals; from research to brand activation in market and results reporting.
Brand is a cohesive customer experience. We bring your brand to life visually through graphics, iconography, fonts, and colors within all potential customer touchpoints.
Utilizing various research methodologies to assess and manage your brand’s perception in market. Inclusive of review and social media management, social listening and primary research of current and potential customers.
Every piece of content developed and deployed either elevates your brand or undermines it. With values at our core, we ensure message and visual alignment to ensure content is compelling and impactful while also supportive of SEO and other website and social goals.
Crystal Geyser Water
Outshine Fruit Bars
Ultra Oil for Pets
New Leaf Biofuel
Snake Oil Cocktail Co.
Zenzi is the pioneer behind research that taps into psychology, AI, and data science to understand the values behind your brand and why you do what you do.
Now more than ever, it’s not just your products and pricing that matter- it’s what you stand for. Research shows people want to buy from companies that align with our values and fill a deeper need in our lives. For marketers, this means that tapping into the emotional desires of customers is critical to building loyalty, advocacy and awareness.
Combining 40 years of proven scientific research in the field of Positive Psychology with extensive data analytics, Zenzi has identified six driving values that form the basis of our methodology. Want to learn more about the science behind Values Marketing? Read up here.
The foundation of our approach is ValueBase®, a sentiment analysis tool developed by Zenzi that extracts psychological markers from online data with 95% accuracy. It can be used to identify trends, examine behavior over time and create more effective marketing messages.
Learn more about Values Marketing and receive a free consultation from Zenzi.
Founded in 2002, Zenzi is the pioneer of the Values Marketing movement. Our award-winning team of trailblazers consists of behavioral scientists, academic researchers and marketers.
“Values insights have helped us drive better and more pointed results for multiple clients.”
“Working with Zenzi has been fun and eye-opening! We've been able to create campaigns that truly resonate - because they're rooted in the consumer's own values.”
"Zenzi's work is not only innovative and strategic, it uncovers new levels of consumer insights that move the needle on brand engagement."
Years of Academic Research