Values are the guiding principles that drive human thought, emotion and behavior. Zenzi uses data science and psychology to uncover the values of your customers & create more powerful, authentic marketing campaigns.
Understand what drives customer and employee behavior on a deeper subconscious level.
Clarify your purpose and build a road map for communications, hiring decisions and more.
Create rich, emotionally- resonant campaigns that align with people’s values and needs.
Motivate teams to achieve goals, nurture and grow talent within your company.
Now more than ever, it’s not just your products and pricing that matter- it’s what you stand for. Research shows people want to buy from companies that align with our values and fill a deeper need in our lives. For marketers, this means that tapping into the emotional desires of customers is critical to building loyalty, advocacy and awareness.
Combining 40 years of proven scientific research in the field of Positive Psychology with extensive data analytics, Zenzi has identified six driving values that form the basis of our methodology. Want to learn more about the science behind Values Marketing? Read up here.
The foundation of our approach is ValueBase®, a sentiment analysis tool developed by Zenzi that extracts psychological markers from online data with 95% accuracy. It can be used to identify trends, examine behavior over time and create more effective marketing messages.
Learn more about Values Marketing and receive a free consultation from Zenzi.
Founded in 2002, Zenzi is the pioneer of the Values Marketing movement. Our award-winning team of trailblazers consists of behavioral scientists, academic researchers and marketers.
Zenzi is privileged to partner with some of the world’s leading brands, motivating and inspiring customers on a deeper level. Our values-based campaigns make a big impact on ROI, averaging a 40% lift in engagement.
Crystal Geyser Water
Snake Oil Cocktail Co.
Outshine Fruit Bars
“Values insights have helped us drive better and more pointed results for multiple clients.”
“Working with Zenzi has been fun and eye-opening! We've been able to create campaigns that truly resonate - because they're rooted in the consumer's own values.”
"Zenzi's work is not only innovative and strategic, it uncovers new levels of consumer insights that move the needle on brand engagement."
Years of Academic Research