What We Do

Get to the Heart of What Motivates People

We use data science + psychology to create healthier, happier, more profitable companies.


Understand what drives customer and employee behavior on a deeper subconscious level.


Clarify your purpose and build a road map for communications, hiring decisions and more.

Sales & Marketing

Create rich, emotionally- resonant campaigns that align with people’s values and needs.

Employee Engagement

Motivate teams to achieve goals, nurture and grow talent within your company.

Why Values Marketing?

We bring purpose and emotion into the center of your communication strategy, increasing awareness, engagement, satisfaction and loyalty.


Our insights are based upon 40 years of proven scientific research in the field of Positive Psychology. 


Our analysis tool, ValueBase®, extracts behavioral markers from online data with 95% accuracy.

Learn more about Values Marketing and receive a free consultation from Zenzi.

Get to know us

Our Team

Founded in 2002, Zenzi’s award-winning team of trailblazers includes behavioral scientists, academic researchers and marketers. We go beyond demographics to tap into emotional needs and tell your brand’s story in a more powerful way.


Sarah Hardwick

Founder & CEO

Rebecca Wheeler

Marketing Director

Rachel Znerold

Creative Director

Graham Hill

Research Director
Our best work

Featured Clients

Zenzi is privileged to have partnered with some of the world’s leading brands, infusing creativity, excitement and fresh ideas to better understand customers and speak to their purpose and values.

Crystal Geyser Water

Juice Squeeze

Native Roots

Lab Properties

Tejava Tea

Snake Oil Cocktail Co.


Outshine Fruit Bars

Featured Industry:

Cannabis & CBD

Find out how cannabis brands can tap into values and emotions to build awareness and loyalty. Download our latest industry research.


What Our Clients Say

Recent Posts

News & Research

For a free 15-minute Values Marketing assessment, fill out this form
or contact Sarah Hardwick directly at Sarah@zenzi.com


Consumers Surveyed


Companies Analyzed


Years of Academic Research