17 Oct Intersectionality, Values, and Digital Ads

Intersectionality, Values, and Digital Ads

Continuing our series on intersectionality and digital behaviors, this time we are going to focus on digital advertisements. Specifically, who is most likely to click on digital ads and make purchases based on personal recommendations? And how can that information help digital marketers target the right audience with the right message? We’ve seen the pivotal role values play in predicting social media usage, and we’ll see a similar story when it comes to values and digital advertisements.

Values and Digital Ads

We asked participants to report how often they click on online ads on a 5-point scale ranging from “Never” to “Very Frequently”. We found  that there were stark differences in how often people in one of Zenzi’s six value types* click on digital ads compared to the overall sample. In fact, this value type was overwhelmingly the biggest predictor of digital ad engagement in our model, more important even than generational status:

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Subscribe to this blog to find out which Zenzi value type clicks on digital ads most often.

Zenzi has compiled hundreds of insights on what motivates this (and our other five) value types. Learning how to speak to these values effectively will give digital marketers a leg up on the competition. Subscribe to this blog and you’ll learn:

• Which value type is most likely to click on digital ads.
• Which value type is most likely to make purchases based on personal recommendations.
• How do these value types intersect with generational status to predict these behaviors, and what implications does that have for your brand’s targeting strategy?

To learn more about Zenzi’s values-based marketing services, visit our website at zenzi.com to schedule a call with our team.