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02 Mar Influencer Marketing Trends with Zenzi a product of Aletheia

Posted at 09:00h in Uncategorized
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01 Dec Spending Habits to Anticipate this Holiday Season

Posted at 04:00h in Uncategorized
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21 Nov Intersectionality, Values, and Data Privacy

Posted at 15:40h in Uncategorized
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17 Oct Intersectionality, Values, and Digital Ads

Posted at 06:00h in Uncategorized
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31 Aug Intersectionality, Values, and Social Media (Part 2)

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26 Jul Intersectionality, Values, and Social Media (Part 1)

Posted at 20:48h in Uncategorized
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01 Jun 4 Ways to Connect More Deeply with Customers

Posted at 19:16h in Content Marketing, Uncategorized
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Zenzi's proprietary ValueBase® research helps bra Zenzi's proprietary ValueBase® research helps brands uncover what motivates their customers and predict buying behavior. We surveyed our team and we're using Zenzi to predict the winner of our NCAA Tournament office pool based on their Primary Value Driver. Come back at the end of the tournament to see the results! Have you taken the Zenzi survey to find out what values drive YOU? Check it out: https://loom.ly/BH_R2hQ
Influencers have become a mainstay in any modern m Influencers have become a mainstay in any modern marketing mix, but finding the right one for your brand can be a struggle. Today we're exploring how our Values Based® Marketing can transform the way you connect with influencers. From using new models of compensation to finding influencers that already engage with your brand, here are the latest tips. Use the link in our bio and click on Latest Blogs.
When it comes to love, we don't all speak the same When it comes to love, we don't all speak the same language. Here are the cheesiest Valentine's Day greetings guaranteed to tickle each Value Seeker.
Meet Colleen and Ryan, the dynamic duo that extrac Meet Colleen and Ryan, the dynamic duo that extracts valuable insights from raw research data. Essentially, they are the first step in helping you understand your customers. Are you ready to breathe new life into your brand? Start digging deeper with Zenzi's patented research. Link in bio.
How does Zenzi fit into the master plan of your br How does Zenzi fit into the master plan of your brand? Here's your answer. Visit Zenzi.com to transform the way you understand your customers.
How many water bottles do you follow on social med How many water bottles do you follow on social media? Here's a suggestion: Crystal Geyser. 😉 We conducted detailed research on the brand's consumer base. The findings helped us tailor a social media approach that resulted in a 72.9% increase in engagement. Check it out! Curious about the work we do? Visit our website to learn how values research can boost your brand. Zenzi.com
Behind every influencer sponsorship on social medi Behind every influencer sponsorship on social media, there's someone like Kealley coordinating the process. As our Influencer Marketing and Social Insights Manager, Kealley keeps Zenzi on-trend for branded influencer content while also being a Power Ranger when it comes to managing influencer-client relationships.
Ready to take your brand to the next level? Zenzi' Ready to take your brand to the next level? Zenzi's values-based research uncovers the heart of what motivates your customers. The result? Smarter campaigns, sharper targeting, and better insights. Find out how you fit into the Zenzi Values Wheel at Zenzi.com
Happy holidays from the Zenzi team! We hope your s Happy holidays from the Zenzi team! We hope your season is full of celebration, rejuvenation, and rest.
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