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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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May is Mental Health Awareness Month, and we're ta May is Mental Health Awareness Month, and we're taking time to celebrate the importance of self-care. Green is a soothing color that often appears in the brands we turn to for comfort. Have you noticed yourself engaging with brands in a similar way?
To make your consumers feel something, you have to To make your consumers feel something, you have to care about their values first 💭Click the link in our bio to read our article in Forbes on The Untapped Potential of Values-Based Marketing.
We are excited to announce that Zenzi is now part We are excited to announce that Zenzi is now part of Aletheia Media and Marketing! Click the link in our bio to find out more about this exciting acquisition and Zenzi's fantastic research capabilities.
Sometimes it's not what you say, but how you say i Sometimes it's not what you say, but how you say it ... 💬 Make a more authentic connection with your audience by changing a few key words in your messaging. It's all about fostering a personal bond to the consumer and showing that there are people behind your organization, not just financial interests and gains.
We’re still feeling 🤩 over our client @aptera We’re still feeling 🤩 over our client @aptera_motors being featured in @wsj! This feature was such a thrilling experience for the whole team. #PRwin
Happy #Thanksgiving! We hope your day is enjoyed w Happy #Thanksgiving! We hope your day is enjoyed with the people, foods, and celebrations you value the most … plus a lot of gravy on top! | 📷: @oldsoledesigns
#Values Wheel: Decoded, Part 2! | These are the la #Values Wheel: Decoded, Part 2! | These are the last three of the six values types that inform our #marketingstrategy and campaigns. 🟠 🟡 🟢 At the top are our classic individualists, rugged adventurers, and lovers of all things innovative: Freedom seekers. These customers will always be game to try a new product or adopt a new way of doing things, as long as it steers clear of the status quo. Next up are Pleasure seekers, who are the fun-loving, party-hopping, “always there with an Instagrammable caption and cute outfit” type of people. Novelty scores high with these customers, and they’re less concerned with the history of the company (as opposed to tradition seekers) than the immediate delight that a product can bring into the lives. Finishing off strong are Purpose seekers. With a big heart, a green thumb, and a worldly perspective, these shoppers will assert their values with every dollar they spend. They want to invest in brands and goods that will help create a better world.
#Values Wheel: Decoded | This is the first part of #Values Wheel: Decoded | This is the first part of our breakdown of the six values types that inform our #marketingstrategy and campaigns. 🔴🟣🔵 Starting with Achievement seekers, who are our type-A, always on 💯, go-getters who respond to branding that elevates their lifestyle or reinforces their status. Then moving on to our resident homebodies, Security seekers, who value nothing more than strengthening the core of their lives (usually home and family) and building an unshakably stable lifestyle. Lastly - for this post - are Tradition seekers. These consumers like what they know and are incredibly loyal to the brands and products they grew up with. It’s not impossible to reach them with a new product though … you just need to know how. Or rather, we do. 😉 Stay tuned for part 2!
Here at Zenzi, we believe work should include some Here at Zenzi, we believe work should include some fun. Peep the makeshift office our team member worked from last week! 🏝 #workfromhome ... #ornot 😉
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