It’s a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers…say the wrong thing and you lose a customer forever. Combining psychology with data science, The......
If there has been one thing that has defined 2020 so far, it has been disruption. First, by an unstoppable pandemic, forcing businesses to close, people to remain inside, and grinding the hustle that defines American culture so profoundly to an uncomfortable halt. Then, since......
It’s been a challenging few months in the United States and around the world as people grapple with the realities of COVID-19 and its effects on communities and businesses. The uncertainties surrounding this unprecedented pandemic have made for fraught and perilous times. No one really......
In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America must stop and brands can no longer stay silent. Nike ‘For Once, Don’t Do It,’ YouTube, NFL, Netflix, and Disney were among the first to vocalize their support.......
As the Covid-19 pandemic continues to course through America and the world at large, and yet, simultaneously, the minute details of our homebound lives with equal abandon, there is one word that comes up frequently when discussing its tireless charge: unprecedented. Scientists and historians may......
Look around you … you’re indoors (likely), you’re in front of a screen (almost always), and you’re experiencing a very different April than you expected. The disruptions of COVID-19 have quaked every life, culture, and industry in the past few months, and while it has......
Do You Have a Brand Purpose? “We believe the evidence is clear and compelling that brands with purpose grow… In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”......
3 ingredients for successful psychographic targeting Feel like your marketing efforts are lacking something, but not sure what? Tapping into psychographics can be the the missing link to turn a mediocre marketing campaign into something memorable. You don’t need to be a psychologist or a......
The Values Marketing movement is growing among marketers who are seeking to understand more about their customers and prospects. But what exactly do we mean by Values Marketing? When most people think of values, they think of words like trust, integrity, honesty, loyalty, or any......
We’ve all seen them. They seem to be everywhere these days. Articles, advice, seminars, videos, and blog posts teaching us how to market to “Millennials”. Seemingly the holy grail of marketing audiences these days, Millennials are defined as the generation of individuals ranging from 18-37......
