It’s a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers…say the wrong thing and you lose a customer forever.  Combining psychology with data science, The......

Look around you … you’re indoors (likely), you’re in front of a screen (almost always), and you’re experiencing a very different April than you expected. The disruptions of COVID-19 have quaked every life, culture, and industry in the past few months, and while it has......

Do You Have a Brand Purpose? “We believe the evidence is clear and compelling that brands with purpose grow… In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”......

3 ingredients for successful psychographic targeting Feel like your marketing efforts are lacking something, but not sure what? Tapping into psychographics can be the the missing link to turn a mediocre marketing campaign into something memorable. You don’t need to be a psychologist or a......

The Values Marketing movement is growing among marketers who are seeking to understand more about their customers and prospects. But what exactly do we mean by Values Marketing? When most people think of values, they think of words like trust, integrity, honesty, loyalty, or any......

We’ve all seen them. They seem to be everywhere these days. Articles, advice, seminars, videos, and blog posts teaching us how to market to “Millennials”. Seemingly the holy grail of marketing audiences these days, Millennials are defined as the generation of individuals ranging from 18-37......

Get into the hearts and minds of your customers A recent study by Forrester revealed that though 75% of marketers are increasing their content marketing budgets this year, over half feel that their efforts are largely ineffective, and 26% more feel that their efforts are......

Do you ever wish your company could develop a cult following like Apple, Zappos, or REI? What do they know about connecting with customers that others do not? Here are 4 tips to understand consumer behavior and build audience engagement. Marketing today has changed drastically from......

Are you worried that your digital marketing efforts aren’t delivering results? Because most marketers haven’t embraced the widespread changes in consumer behavior, marketing inefficiency has become a $958,000,000 problem. The statistics are staggering: 77% of online ads are never even seen. (Sticky) 50% of clicks......