Here at Zenzi, we believe there is an order to things … and that order is “values first.” Our marketing ethos is one which derives reason for every decision from the emotional and psychological values a person was raised with and/or developed. If someone prioritizes......
Brush off your history books, bring your family pictures to the table, and pour yourself a glass of home-brewed iced tea, because we’ve landed in the land of the free, home of the brave, territory of the Tradition-Seekers. These familiarity-oriented folks may be more old-fashioned......
Recent trends in marketing show that things are trending retro in 2020. Brand logos are being designed in styles that hearken back to the 1970’s, and “old school” coffee brands such as Folgers are doing especially well this year, compared to Starbucks and other newer......
There are those who see the world for what it is, and then there are those who see the world for what it could be. Their passion lies in the potential of all things, and their existence is pledged to bridging the “what is” to......
Nomadic, sporadic, and at times, enigmatic … ah yes, we’ve arrived into the Freedom-seeking territory of Zenzi’s Values Wheel. So who are these people? They are the free spirits who set up their creative caravans past the limits of where others have treaded and retreated.......
Here at Zenzi, we adhere to a system of Values Types that organizes the emotional and psychological motivations behind behavior and consumer habits into six main categories — Pleasure, Freedom, Purpose, Tradition, Security, and Achievement. We’re going to be diving into the waters of each Value......
If there has been one thing that has defined 2020 so far, it has been disruption. First, by an unstoppable pandemic, forcing businesses to close, people to remain inside, and grinding the hustle that defines American culture so profoundly to an uncomfortable halt. Then, since......
It’s been a challenging few months in the United States and around the world as people grapple with the realities of COVID-19 and its effects on communities and businesses. The uncertainties surrounding this unprecedented pandemic have made for fraught and perilous times. No one really......
In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America must stop and brands can no longer stay silent. Nike ‘For Once, Don’t Do It,’ YouTube, NFL, Netflix, and Disney were among the first to vocalize their support.......
As the Covid-19 pandemic continues to course through America and the world at large, and yet, simultaneously, the minute details of our homebound lives with equal abandon, there is one word that comes up frequently when discussing its tireless charge: unprecedented. Scientists and historians may......
