There are those who see the world for what it is, and then there are those who see the world for what it could be. Their passion lies in the potential of all things, and their existence is pledged to bridging the “what is” to......
Nomadic, sporadic, and at times, enigmatic … ah yes, we’ve arrived into the Freedom-seeking territory of Zenzi’s Values Wheel. So who are these people? They are the free spirits who set up their creative caravans past the limits of where others have treaded and retreated.......
Here at Zenzi, we adhere to a system of Values Types that organizes the emotional and psychological motivations behind behavior and consumer habits into six main categories — Pleasure, Freedom, Purpose, Tradition, Security, and Achievement. We’re going to be diving into the waters of each Value......
If there has been one thing that has defined 2020 so far, it has been disruption. First, by an unstoppable pandemic, forcing businesses to close, people to remain inside, and grinding the hustle that defines American culture so profoundly to an uncomfortable halt. Then, since......
It’s been a challenging few months in the United States and around the world as people grapple with the realities of COVID-19 and its effects on communities and businesses. The uncertainties surrounding this unprecedented pandemic have made for fraught and perilous times. No one really......
In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America must stop and brands can no longer stay silent. Nike ‘For Once, Don’t Do It,’ YouTube, NFL, Netflix, and Disney were among the first to vocalize their support.......
As the Covid-19 pandemic continues to course through America and the world at large, and yet, simultaneously, the minute details of our homebound lives with equal abandon, there is one word that comes up frequently when discussing its tireless charge: unprecedented. Scientists and historians may......
Look around you … you’re indoors (likely), you’re in front of a screen (almost always), and you’re experiencing a very different April than you expected. The disruptions of COVID-19 have quaked every life, culture, and industry in the past few months, and while it has......
It’s a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers…say the wrong thing and you lose a customer forever. Combining psychology with data science, The......
Do You Have a Brand Purpose? “We believe the evidence is clear and compelling that brands with purpose grow… In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”......
