It’s a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers…say the wrong thing and you lose a customer forever.  Combining psychology with data science, The......

Here at Zenzi, we adhere to a system of Values Types that organizes the emotional and psychological motivations behind behavior and consumer habits into six main categories — Pleasure, Freedom, Purpose, Tradition, Security, and Achievement. We’re going to be diving into the waters of each Value......

It’s been a challenging few months in the United States and around the world as people grapple with the realities of COVID-19 and its effects on communities and businesses. The uncertainties surrounding this unprecedented pandemic have made for fraught and perilous times. No one really......

In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America must stop and brands can no longer stay silent. Nike ‘For Once, Don’t Do It,’ YouTube, NFL, Netflix, and Disney were among the first to vocalize their support.......

Look around you … you’re indoors (likely), you’re in front of a screen (almost always), and you’re experiencing a very different April than you expected. The disruptions of COVID-19 have quaked every life, culture, and industry in the past few months, and while it has......

Do You Have a Brand Purpose? “We believe the evidence is clear and compelling that brands with purpose grow… In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”......

3 ingredients for successful psychographic targeting Feel like your marketing efforts are lacking something, but not sure what? Tapping into psychographics can be the the missing link to turn a mediocre marketing campaign into something memorable. You don’t need to be a psychologist or a......

The Values Marketing movement is growing among marketers who are seeking to understand more about their customers and prospects. But what exactly do we mean by Values Marketing? When most people think of values, they think of words like trust, integrity, honesty, loyalty, or any......